Download - Persuasive Organizational Patterns
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Don’t just let your points “happen”… PLAN THEM!
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Am I just looking for agreement?
• Passive Agreement:
– When you want your audience to agree
with your position but you aren’tencouraging action
– “Action” is implied throughout the
content of your message
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• Immediate Action:
– Do something now
– Specific Call-to-Action stated in yourspeech
•“Start recycling in your own home
tonight!”
•“Call the Red Cross and sign up for
their next blood drive.”
Or do I want immediate action?
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• Problem – Solution – (action)• Cause-Effect
• Both Sides Persuasion
•Monroe's Motivated Sequence
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I. Problem: Motorized Transportation
a. Increasing traffic congestion
b. Increasing pollution
c. Increasing “road rage” from traffic-relatedstress
II. Solution: Riding Bicycles
a. Reduces the number of motorized vehicles in
useb. Is not a source of pollution
c. Has physical and psychological health benefits
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Problem-Solution-Action
I. Problem
II.Solution
III.Action
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I. Causes of underage drinking
a. Peer pressure
b. Social acceptance of drinking
II. Effects of underage drinking
a. Drunk driving
b. Accidentsc. Deaths