![Page 1: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/1.jpg)
BRAND YOU in the New Media age
@milenaregos
![Page 2: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/2.jpg)
I am...
An Entrepreneur
![Page 3: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/3.jpg)
“In the digital age our name is our only
currency.” Dan Schawbel
![Page 5: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/5.jpg)
Why Personal Branding?
![Page 6: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/6.jpg)
• Better job
• Better compensation
• Future network opportunities
• Be prepared for change
• Start a new business
• Promote your business
• Bigger Ego
![Page 7: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/7.jpg)
A Brand is a Collection of Perceptions
in the mind of a consumer.
![Page 8: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/8.jpg)
![Page 9: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/9.jpg)
9
![Page 10: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/10.jpg)
Gary Vaynerchuk
=Wine Expert
![Page 11: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/11.jpg)
11
Dan Schawbel=Personal
Branding Expert
![Page 12: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/12.jpg)
![Page 13: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/13.jpg)
Discover your brand
![Page 14: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/14.jpg)
what’s YOUR goal?What’s YOUR UVP?
![Page 15: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/15.jpg)
Have you Googled yourself lately?
Like what you are seeing?
![Page 16: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/16.jpg)
We are all publishers
![Page 17: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/17.jpg)
![Page 19: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/19.jpg)
Your Personal Branding Plan
![Page 20: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/20.jpg)
1. What are your goals?
2. What do you value?
3. What are you passionate about?
4. What motivates you?
![Page 21: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/21.jpg)
5. What makes you remarkable?
What is the ONE thing you want people to know
about you
Apple=DesignYou=?
![Page 22: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/22.jpg)
Do’s: 1. Be Diligent
2. Be Consistent3. Be Relevant
4. Be Interesting5. Be Yourself
Source: Kristian Andersen & Associates
![Page 23: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/23.jpg)
Don’ts: 1. Try to be someone you are
not2. In it just to receive
3. Sharing irrelevant things only4. Interrupting
5. Yelling6. Trying to build up a network
too fast
![Page 24: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/24.jpg)
Start with the WHY“People don’t buy what you do. They buy WHY you do it.” Simon Sinek
![Page 25: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/25.jpg)
Tactics
![Page 26: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/26.jpg)
How do you get the message out?
• Website
• Email signature
• About.me page
• Blog
• Professional photo
• Social networks
26
![Page 28: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/28.jpg)
Business cardsMoo.com makes awesome
ones
![Page 29: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/29.jpg)
Blog/Websiteyourname.com
Buy it today. Own it. Buy your kids’ names too.
![Page 30: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/30.jpg)
![Page 31: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/31.jpg)
LinkedIn profile
![Page 32: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/32.jpg)
Facebook profile: Personal vs Business Page
![Page 33: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/33.jpg)
Twitter profile
![Page 34: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/34.jpg)
Google+ profileGoogle+ = Being foundUse it to connect with
people + share articles
![Page 35: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/35.jpg)
Pinterest profileFemale audience, very
visualTravel, cooking, fitness are
very well represented
![Page 36: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/36.jpg)
Professional photographyWardrobe
![Page 37: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/37.jpg)
Reputation monitoring
![Page 38: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/38.jpg)
Free tools: Google AlertsSocial MentionMention.comKurrently.com
![Page 39: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/39.jpg)
Grow your network. Start now.
![Page 40: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/40.jpg)
![Page 41: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/41.jpg)
• Be genuine
• Provide value
• Share your knowledge
• Meet new people
• Create relationships
• Be patient
• Build your tribe
![Page 42: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/42.jpg)
• Plan ahead
• Automate but be careful
• Update on the go
• Centralize - HootSuite
• Limit your time but make time
• Start small
• Stick with it
• Follow 20 people and build up from there
No time?
![Page 43: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/43.jpg)
I am...
An Entrepreneur
AND YOU?
![Page 44: Personal branding in the New Media World, best practices and time saving tips](https://reader034.vdocuments.site/reader034/viewer/2022052619/55515ffab4c905e1708b504e/html5/thumbnails/44.jpg)
Milena RegosTwitter: @milenaregos
[email protected]: outandaboutmarketing.com
http://www.slideshare.net/milenaregosLinkedIn: linkedin.com/in/regos
Facebook.com/outandaboutmarketing
Thank you!