Download - Personal Branding for Today's Professionals
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CONTACT US!
• KRISTINA NORRIS • @KristinaMNorris• [email protected]
ZACH BURRUS@ZachBurrus
#BrandingWebinar
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PERSONAL BRANDING
“Personal branding is about unearthing what is true and unique about you and letting everyone know about it.”
- Dan Schawbel, Me 2.0
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PERSONAL BRANDING MYTHS
People aren’t brands
I don’t have a personal brand
It’s all about the professional you
Everyone that matters knows the real me
You know me when you meet me
It’s only important if you’re looking for a job
My accomplishments speak for themselves
Its all about an image
My personal brand is my blog and social accounts
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HOW TO DEVELOP IT
• VALUES
• PASSIONS
• BELIEFS
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ONE WORD
Simple, conversational and less than 2
sentences
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HOW TO DEVELOP IT
• CONTINUOUS LEARNING• & COMPASSIONATE
• CREATING/CREATIVITY
• QUIRKY/CLUMSY
CONTINUING
Lifelong learner driven by compassion, creativity &
clumsiness
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ME. ME. ME!
1. YOUR LIFE 2. YOUR THOUGHTS
3. OTHERS CONTENT
THE 1/3 RULE
YOUR THOUGHTS
YOUR LIFE
OTHERS’ CONTENT