Periscope“Building Behind the Scenes Buzz”

Edu

cate

Ent

erta

in

Eng

age

Educate

• 70th Anniversary

• Key People

• Awareness

• Dean & Deluca Chefs

Entertain

• Target Millennials

• 49% of Periscope

• Caddy GoPro Live Stream

• Fun Interviews

• Jordan Daigle Takeover

Engage

• Chat

• Hashtag

• Heart Contest

• External Buzz

Nail Behind the Scenes Entertainment Right on the Head