Download - Penguin Books
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PENGUIN BOOKS SARAH DALGLISH & MICHELLE KWAN
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Sir Allen Lane 21 Sept 1902 - 7 July 1970
Founded in 1935 - paperback - affordable - accessible - entertaining
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Early Publications
Followed a colour scheme depending on its genre
ORANGE = FICTION RED = DRAMA
PURPLE = ESSAYS DARK BLUE = BIOGRAPHIES
This created a brand identity which is highly recognisable and collectable
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1960s
“It is much more important that Penguin has established a high standard throughout, rather
than swinging from good to bad, cover to cover, as almost all other publishers do” –
Germano Facetti
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1960s
Nineteen Eighty-Four George Orwell
- Experimentation - Risk - Imagery - Unified
Covers only illustrated an element of what the book was about to leave the
reader to complete the story
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1960s
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1970s
16.45 https://www.youtube.com/watch?v=m5Dr3sCOSX4
Cover was influenced by film, rather than book. This later became iconic as the film was then banned.
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1980s
Magill, head designer of the time, abandoned the sense of past
penguin covers Less standardized
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