Johannes Koponen // Demos Helsinki
Case Peloton Club
megatrends drive business With impact
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Megatrends grow business
How can you say so? Let’s take a look at a very familiar example.
?
computers in 70’s
8
In 1984 it happened. ICT was connected to a megatrend of the 1980’s and 90’s: Individualisation. So personal computing began.
Steve jobs understood the megatrends of the 80’s and 90’s
INDIVIDUALISATION COMPUTING POWER
Personal computing
now a part of everyday life.
what are the Megatrends of 2014 driving peloton startups ?
user-centricness
Resource scarcity and climate changE
This is smart business
digitalization
The change is already here.
Phospor Cultivated land
Innovations Freedom
Probably not... However things are going
to change massively and fast.
BOTTOM LINE: What changes the most?
Most natural resources are consumed by
Homes Cars Food Shopping Consumer electronics Tourism
Homes
What if something optimized your energy consumption & minimized your home’s CO2 emissions in real time?
What if we never needed to build and heat new hotels?
Cars
What if it didn’t make sense in any situation to buy a vehicle to move around flexibly and economically?
Food
Housing
Mobility
Food
demand & disruption
Housing
Mobility
Food
This is the area where peloton club teams operate in the era of megatrends.
Housing ARPU≈ 900 €
Mobility≈ 500 €
Food 10–15% consumer spending
Facebook ARPU = 0.5 €
it means $£€
It also means impact.
conclusions: Peloton Club startups
...create customer value
....free people from natural resource dependency. ...scales like there is no end, i.e. is affordable, not eco-luxury!
Peloton Club
Peloton Club is the peer-incubator for smart startup companies. Our teams create solutions to big problems. They use the problems to scale and grow business. Where is the economy heading? Are we doomed to crises after crises, without any idea where we are going? It takes courage to say out loud that there is another way. It takes courage to make an impact in the new economy.
Meet some of our teams
how PELOTON club works?
14 sParraajaa AUTTAA
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Thanks!