The Mobile Game
Has Changed.
Time Warp back to the year of 1887…
Source:
Coupon Sherpa
Source:
Coupon Sherpa
Source:
Coupon Sherpa
Source:
Coupon Sherpa
Source:
Coupon Sherpa
GROUPON
Local Budgets Are STILL Being Misspent
Local Marketing
Budgets Pros Cons
Paper Physical copiesThrown away easily Inefficient distribution
Extremely low yield
EmailRelatively low distribution cost
Wide reach
Spam filters
EDM writeup is time consuming Low yield
SMS Direct reach to customers’ phonesExpensive
Static
APP Can send personalized messages
Expensive
Constant maintenance
App fatigue
Mobile Website Easy browsingLimited to browser
Pull not push (no notifications)
FacebookSocial media engagement
Large community
Minimum measurement metrics
Less effective
Can be high cost
We Have To Change The
Way We Market
What Is The Single Most Important Factor
For Any Long-Term Profitable Business?
Loyalty.
Source: Forrester Research, 2014
Source: ciceron.com
Source: ciceron.com
Source: ciceron.com
94% loyalty program members want communications
from the programs they participate in
68% of consumers say that they spend more when
participating in Loyalty Programs
67% of consumers say they would join a loyalty
program if they can sign up instantly
Key Takeaway: Well constructed loyalty programs lead to increases in spending.
The Current Situation
The Current Situation
The Current Situation
Loyalty.
The Passbook app keeps all in one place, letting you scan your iPhone
or iPod to do things like purchase and redeem:
• Airline boarding passes
• Movie tickets
• Gift cards
• Loyalty Cards
• Coupons
• And much more!
All iPhones come with an App called “Passbook”
How People Use Passbook
Android Had It YEARS Ago!
Android Users Can Use Passes Too!
Android Users Can Use Passes Too!
Android Users Can Use Passes Too!
BlackBerry & Windows Phone Too!
Digital/Mobile Wallet
Electronic device that allows
individuals to make electronic
transactions (not always currency,
i.e. coupons, tickets, rewards)
Online/Virtual WalletProgram or web service that allows users to store and control online shopping information details in one place (login info, password, address, credit card)
Definition of “Mobile Wallet”
The Beginning of a Revolution
• Mobile wallet is not just about ‘payments’
• A mobile wallet is all your wallet content
(payment and nonpayment items) that
can be organized, stored, and accessed
on your mobile device.
• It keeps your loyalty cards, retail coupons,
stored value cards, stamp cards, event
tickets, and more all in one place.
The Beginning of a Revolution
• No more misplaced cards or
looking for coupons at checkout
• Mobile wallet is the new direct
marketing channel!
• Increased customer convenience,
engagement and interaction
• Enhancing brand recognition…
• “Loyalty 3.0”
THIS WILL DISTRUPT
LOYALTY MARKETING
How it works
Step 1: Create Your Pass
Types of Passes:
• Coupons• Store Cards• Membership Cards • Event Tickets• And More!
Custom brand your passes
Step 2: Distribute Your Pass
Distribution of your passes is easy!
Consumers can add passes by:
• Visiting a URL• Scanning a QR code• Clicking a URL in an email• Social Media sites• Tapping NFC Tags • SMS messages• The options are endless!
Step 3: Engage Customers
We can setup automatic delivery of custom lockscreen notifications to customers who have your pass in their mobile wallet and are within a defined area.
Engage customers by delivering highly targeted lockscreen alerts based on their geo-proximity to the store.
GPS & BEACONS
Step 4: Pass Validation
When a customer tries to redeem a pass simply scan the QR or bar code with any smartphone at checkout to confirm the transaction.
This allows for the validation or update of pass balance via a secured staff mobile portal.
Step 5: Track Analytics
Use will provide detailed Analytics to continually track your mobile wallet campaigns.
You can also provide reports to show such things as, pass distribution, engagement and more.
Customer Experience
iPhone User
Experience
Android User
Experience
Try It Yourself!
Types of Passes
Types of Passes
Distribution
What are iBeacons?
iBeacon is Apple's implementation of Bluetooth
technology to create a different way of providing
location-based information and services to
iPhones and other iOS devices.
How Do iBeacons Work?
Beacons are small, Bluetooth Low Energy (BLE) transmitters.
Apps installed on your iPhone listen out for the signal transmitted by these
beacons and respond accordingly when the phone comes into range.
Compare iBeacons To A Lighthouse
Benefits of Beacons
• Entice customers to visit in-store with
strategic and enticing messaging and offers
• Increase sales by sending customers
location based coupons and offers.
• Enhance customer loyalty by delivering a
better customer experience
• Increase brand awareness and build
relationships with customers
Questions?
www.WhyPassbook.com