Download - Pass the plate
ChangingTheWorldOneDona1onAtATime
Summary
Platform: PassthePlateconnectsdonorstonon-profitsforgivingmadeeasy.
Opportunity: Sadly,mostcompaniesonlyofferdona;onviapayrolldeduc;ontoaselectfewnon-profits.PassthePlateempowersemployeestodonatetothenon-profitoftheirchoosingbysearchingourdatabaseofover1.5millionnon-profits.
Growth Strategy: Throughdirectsalesintobusinessesandpartnershipswithaccoun;ngfirmsandpayrollfulfillmentcompanies,PassthePlatewillreachmillionsofemployees.Marke;ngourserviceasanemployeereten;ontoolwillnotonlygetourplaDormintolargecompaniesbutwillalsoservetoincreaseemployeepar;cipa;on.
Total 2015 Contributions: $373.25 billion*
Non-Profit Market
9%
16%
70%
5%
Founda;ons$58.46billion
Bequests$31.76billion
Corpora;ons$18.45billion
Individuals$264.58billion
*2015GivingUSAReport
Before
Giving to a non-profit requires a 1 to 1 relationship
Charity
CharityCharity
Charity
Charity
CharityDonor
Problem
After
Donor
Charity
Charity
Charity
Charity
Charity
One platform connects donors with over 1.5 million non-profits
Solution
1. SEARCH thePassThePlatedatabaseofover1.5millionnon-profits.
2. GIVE adona;ontoyourfavoritenon-profit
3. TRACK yourin-appand
out-of-appdona;ons.
Platform
81M 8.1M
33%ˆPar;cipa;onofAvailableMarket
Market Size
WorkingProfessionals*
10%ofAvailableMarket
2.67M
*BasedonU.S.CensusBureau,DataFerre[,CurrentPopula;onSurvey,BasicMonthlyMicrodata,March2015.ˆBasedonAmerica’sChari;esSnapshot2013
2.67M 5.34M
RevenueProjectedin5years
Business Model
33%*Par;cipa;onofAvailableMarket MonthlyTransac;onsˆ
$32.04M
*BasedonAmerica’sChari;esSnapshot2013ˆAssumingtwopayrolldeduc;onspermonth
Wemake$0.50oneachtransac;on
Annu
al R
even
ue
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
$40,000,000
$45,000,000
$50,000,000
Total Employees0 1,000,000 2000000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 9,000,000 10,000,000
25% Participation 33% Participation 40% Participation
Participation ImpactOn Revenues
Businesses Partnerships Education
- HomeDepot
- GAP
- ExxonMobil
- CarMax
- Johnson&Johnson
- Boeing
- Microsoc
- BP
- PayrollFulfillmentFirms- Paychex
- Intuit
- Accoun;ngFirms- PriceWaterhouseCooper
- GrantThornton
- AccordingtoAmerica’sChari1es,33%ofemployeespar;cipateinpayrolldeduc;ondona;onprograms.
- Withpropereduca;onandunlimitednon-profitselec;ons,wehopetoincreasepar;cipa;onbeyondthisbenchmark.
Growth Strategy
DoesNotRequireRegistra;on ✓ X X X X
OneEnd-Of-YearTaxForm ✓ X ✓ ✓ ✓
OpenNetworkForAllNon-
Profits✓ ✓ X ✓ X
PayrollDeduc;on ✓ X ✓ X ✓
Competition
RossTreakle-CEORossisanAccountExecu;veandEmailSpecialistforTheTombrasGroupinKnoxville,Tennessee.HeworkswithclientsrangingfromFarmBureauInsurancetoDaimlerTrucksofNorthAmerica.
StuartEppersonJr.-CMOStuartistheOwner&FounderofTheTruthNetworkwhichoperates15radiosta;ons.StuartservesasaboardmemberfortheNa;onalReligiousBroadcastersAssocia;on,Persecu;onProjectFounda;on,andtheAgathosFounda;on.
MichaelPryfogle-CTOMichaelisaTechnicalDirectorandSeniorProgrammerforDesignSensoryinKnoxville,Tennessee.Overthepast15years,hehasworkedonhundredsofwebsitesanddozensofmobileapps.
GrahamTreakle-COOGrahamstartedoutinthebankingandrealestatebusiness,thenenteredthemortgagefinancebusinessacerthecrashof2008.GrahamalsoservedasCOOforLordsonCapital,abou;queprivateequityfirm.
BrianHemel-CCOBrianisaRegulatorySpecialistfortheKnoxvilleU;li;esBoard.Heisresponsibleforworkingwithstate,countyandcityofficialsdealingwithenvironmentalregula;onsforu;lityprojects.
Team
JohnUsedomJohnisaManagingPartneratOriginalStrengthSystems.HeisanEntrepreneurialmindedleaderwithservantleadershipmindsetandaprogressivebackgroundindevelopingandgrowingB2Borganiza;ons,teamsandrela;onships.
PeterMarshPeterisafoundingMemberofFlywheelCo-working,aco-workinginnova;onspaceforentrepreneursandstart-ups.Peterisalsoaco-founderofNewVenturesClub,amembershipbasedinvestmentorganiza;onoflocalentrepreneursintheTriadRegionofNorthCarolina.
NickKovacicNickbringsover20yearsexperienceinleadingtechnologycompanies.Co-FounderofDefywire,aWDCbasedMobileSocwareCompanyandTheTechtrendGroup(TTG),aWashington,D.C.basedconsul;ngfirm.SeedinvestorinWebCalthefirstwebbasedcalendarlatersoldtoYahoo.
AdvisorsRobertSchmidtRobertMovedtoWashingtonDCin1961toworkforPresidentKennedy.Hehasthirty-eightyearsofexperienceinbusinessdevelopingandopera;ngcompaniesinforeignanddomes;cmarketsincludingFirstPayTVserviceinformerUSSR,FirstU.S.Teleport,andCo-FounderofC-SPAN.
Financial Projections
Year1 Year2 Year3 Year4 Year5
MonthlyDona;ons 50,000 300,000 2,000,000 3,200,000 5,350,000
Revenues $300,000 $1.8M $12M $19.2M $32.1M
Expenses* $1.2M $1.6M $5.2M $8.7M $11.8M
EBITDA -$900,000 $200,000 $6.8M $10.5M $20.3M
*Expensesarevariablebasedonkeyhiresandthe;mingofinvestment.
Funding Request What We Will Do With Your Investment Milestones
- PassthePlateisseeking$1.5-$2Minvestment
- Completedevelopmentandrolloutof:
- ScalableAPI
- HRsolu;on
- RebrandtheplaDormto“OneDona;on”
- Hirekeysalespeopleandsupportstaff.
Month3- Completerebranding- LaunchAPI- Hirededicatedsalespeople
Month6- Launchwithatleasttwomediumemployers(10,000+employees)
Month9- Launchwithsixemployers
- 4mediumemployers
- 2largeemployers(50,000+employees)
Funding
[email protected] (336)406-7774
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