Download - Parkersburg Farmers Market Research-10
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Parkersburg FarmersMarket Research
October 1, 2012
J.C. Rutter, Zach Stanley,
& Jackie Lake
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Parkersburg Farmers MarketResearch
Objective
Methoolo!y & "ata Collection
Stati#tical $naly#i#%Re#ult#
Recoenation#
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Objective:
$ co'rehen#ive #urvey an analy#i#
o( the )arker#bur! *arer# Market, it#'ro#'ective cu#toer#, an it#relevance in the o+nto+n counity.
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Methodology & Data Collection:
Survey# +ere collecte anually onue#ay# an *riay# (ro 11a to2' at the arket an #urrounin!area.
Survey# +ere collecte onlinethrou!h #urveyonkey.co.
Co'ile all anual ata into#urveyonkey.co (or #tati#tical
analy#i#.
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Stati#tical $naly#i#%Re#ult#
"eo!ra'hic#-
/
2
Gender*eale Male
1
2
3
/
ge
Le## than 1
1452
25/6
/560
6156
7reater than 6
1/
2
2
14
12
nnual !ncome Le## or e8ual to926,000
926,001 5 960,000
960,000 5 96,000
96,001 5 9100,000
9100,001 or !reater
16
3121
13
/
"i#e o$ %ousehold
1 2 /
3 6 or !reater
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Stati#tical $naly#i#%Re#ult#
:o+ i you ;r#t learn about the *arer#< Market=
$n#+er O'tion#Re#'on#e
)ercent
Re#'on#e
Count>e+#'a'er a%article /6.1 3
elevi#ion 16.4 /
Raio 6.0 12
Our +eb#ite 2.4
Social eia ?i.e. *acebook@ 3.2 10
Anternet #earch 0. 2
*rien%+or o( outh /3. /"rove by an #a+ the arket 2.0
"o not reeber .6 1
A on
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Stati#tical $naly#i#%Re#ult#
Bhat Cu#toer# are $#kin! (or-
0.0
10.0
20.0
/0.0
30.0
60.0
0.0
0.0
'hat ,roduct .ould you like to see more o$ at the Market/
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Stati#tical $naly#i#%Re#ult#
Live &u#ic 7a&e#)er(or&er# ?i.e. &a!ician, act#, etc.@Chilren activitie#Cannin! e&on#tration#Cookin! e&on#tration#Conte#t#7arenin! e&on#tration#Other ?'lea#e #'eci(y@
0.0
10.0
20.0
/0.0
30.0
60.0
0.0
'hat activities .ould you like to see o0ered at the Market/
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Recoenation#-
no+in! the eo!ra'hic o( tho#e +hocoe to the arket +ill hel' eDective
averti#in! throu!h the ne+#'a'er ano+nto+n #i!na!e.
:olin! ore u#ic, cookin!, !arenin!,an cannin! eon#tration# +ill liven u'
the arket an create a EbuFFG that 'eo'le+ant to be a 'art o(, thu# eDectiveaverti#in! by +or o( outh.
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Recoenation# ?continue@-
Hrin!in! in ore local venor# +ho #ell 'rouce,chee#e, bake !oo#, an re#taurant venor#+oul !ive 'eo'le a va#t array o( iDerent
'rouct#.
he arket #houl have a 're#ence on the+eeken#. no+in! that venor# have obli!ation#(or other arket# on Saturay ?$then# an Marietta
Market#@ +e #u!!e#t a Sunay 're#ence or ne+venor# (or Saturay# to oDer citiFen# +ho o not+ork o+nto+n the chance to eI'erience the*arer# Market.
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ue#tion# or Coent#=