Download - Pardot Webinar Deck - The Social Sale
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Tips for the Social SaleUnderstand Today’s Web 2.0 Buyer
Presented by: Derek Grant, SVP, Sales
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I’m Derek Grant• I manage sales at
Pardot• Motto: Be Brief,
Be Brilliant and Be Gone
Introduction
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The Social SaleHow Social Has Changed the Buying Process
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Sales 1.0
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Sales 1.0
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Sales 2.0
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Sales 2.0
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The Buyers Have Changed
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The Buyers Are Social
Usage 25B(Tweets)
30B(Shares)
Subscribers 175M(Total)
600M(Total)
Growth 100M(2010)
250M(2010)
Source: Pingdom
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Social MonitoringIdentify and Engage Social Prospects
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Listen to Social
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Identify via Social
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Participate Via Social
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Social Selling Appropriate Behavior in the Sales Process
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Social Selling - LinkedIn
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Social Selling - LinkedIn
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Social Selling - LinkedIn
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Social Selling - LinkedIn
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Social Selling - Twitter
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Social Selling - Facebook
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Questions?
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Derek GrantSVP of Sales
@derekgrant
Pardot950 East Paces Ferry RdSuite 3300Atlanta, Georgia 30326
404.492.6848877.3B2B.ROIwww.pardot.com
Contact Information