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PANTALOONS
Pantaloons Fashion & Retail Ltd. was previously controlled by the Future Group has nowbeen taken over by Aditya Birla Nuvo Limited ABNL!. ABNL is a part o" the presti#ious
Aditya Birla Group$ a %' billion (ndian multinational$ operatin# in )* countries across the
#lobe with over +)*$''' employees. ,he Aditya Birla Group ranks hi#h in the Lea#ue o"
Fortune -'' orporations o" the world with a stron# mi/ o" talented and capable personnel
comprisin# o" 0 di""erent nationalities$ who are credited with anchorin# the or#ani1ation and
scriptin# one brilliant success story a"ter another. 2arlier$ Pantaloons Retail was the "la#ship
company o" Future Group$ one o" (ndia3s retail pioneer. ,hrou#h multiple retail "ormats$
Pantaloons connect a diverse and passionate community o" (ndian buyers$ sellers and
businesses. Backed by the #iant con#lomerates$ ABNL and Future Group$ both the entities
will work in team to derive operational syner#ies "or back4end$ supply chain and other crucial
value drivers o" the business. Pantaloons Retail continues to be (ndia3s leadin# multi4"ormat
retailer and a leader in sustainability and employment opportunity. Pantaloons Retail strives
to deliver superior$ sustainable "inancial per"ormance and ensure clarity and reliability o"
"inancial in"ormation shared. (ncorporated in 5ctober +678$ Pantaloons today ranks amon#st
the top "ive retailers in (ndia$ caterin# to a ma9or (ndian consumption space. Pantaloons Retail
(ndia Limited was incorporated on 5ctober +0$ +678 as :;en1
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HISTORY
(t started under the name ;en3s alwaar =amee1.
,he company also added the knitted wear$ mainly t4shirts to its ran#e o" products. (n +666$
Pantaloons introduced a state4o"4art "amily store named rossroads at Da9i Ali in ;umbai. (t
was spread "or about $-'' s@. "t. area. A"ter this the name o" the company was chan#ed with
the approval o" the members to Pantaloons Retail (ndia! Ltd. Pantaloons Retail (ndia! Ltd.$
launched >tain"ree$ a >cotch#ard3s initiative. (t was a new ran#e o" "ormal shirts and trousers.
Late in 0''+$ Pantaloons "or#ed an alliance with Arvind ;ills "or the supply o" "abrics and
apparel "or its in4house brands or private labels. (t also tied up with Andra Pradesh Dandloom
ociety and National (nstitute o" Fashion ,echnolo#y. (n 0''0$ the
company came up with a ran#e o" movie speci"ic merchandise such as notebooks$ "olders$
pens$ mouse4pads etc. Pantaloons in 0'')$ ac@uired the trademark and e/clusive licensin#
ri#hts "or apparel brand Norules in (ndia$ "rom E>4based Norules (nc. ,he same year it also
"or#ed an alliance with the ((( Lombard to o""er one year "ree insurance cover to
customers ac@uirin# #old "rom the Gold Ba1aar. (t also teamed up with (talian apparel
behemoth ;oda & ;usica$ to market its casual sportswear brand E;; in the domestic
market. ,he company in 0'' entered into strate#ic alliance with Arvind Brands Ltd. "or Ru"
& ,u" brand at its Bi# Ba1aar outlets across the country. (t 9oined hands with Enitech "or
home stores chain. (n 0''*$ Pantaloons Retail (ndia Limited launched its newest retail
venture :epot3. Pantaloons Retail (ndia Limited entered into a -'-' 9oint venture with
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A/iom ,elecom$ LL$ and EA2$ to do sourcin# and wholesale distribution o" mobile
handsets$ accessories and set up service centres and authorised a"ter sales service centres "or
mobile handsets in (ndia. ,he company in 0''7$ #ot into a 9oint venture pact with French
apparel "irm elio$ to add to its #arment retailin# in (ndia. (n 0'+'$ Pantaloons Femina ;iss
(ndia 0'+' Finalist unveiled the :Pantaloons Femina ;iss (ndia 0'+' ollection3. Pantaloons
launched its Green ard Loyalty Pro#ramme in Ben#aluru. (n 0'+)$ Pantaloons #ot ac@uired
by the Aditya Birla Group. Pantaloons is an a##ressive player in the retail space$ with a
presence across multiple "ormats. ,he ability to repeat its stron# per"ormance across newer
"ormats would determine its "uture #rowth. ,he "irst Pantaloons store was opened in Gariahat
in +668. 5ver the years$ it has under#one several transitions.
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STORE FORMAT
From a humble be#innin# in +678$ Pantaloons has today evolved as a leadin# manu"acturer4
retailer in the country with +) departmental stores and - hypermarkets operatin# across the
country. (t has been a remarkable 9ourney "or PR(L as it evolved "rom a manu"acturin# to a
completely inte#rated player controllin# the entire value chain. (t has been a pioneer in
introducin# the concept o" ;e#a Retail >tores in (ndia called HPantaloonsH "or the entire
"amily. (t has diversi"ied$ and has come up with its new concept with Bi# Ba1aar and Food
Ba1aar. (n an e/tremely price4sensitive market like (ndia$ the Pantaloons chain o" stores has
been success"ul in maintainin# the e@uilibrium between @uality and price. ,he company has
a##ressive #rowth plans to achieve scale o" economy and take leadership position in this
evolvin# industry. PR(LHs ability to evolve "rom smaller "ormat into lar#e "ormat retail stores
is well proven. top$ Li"estyle and
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MENS WEAR BRANDS IN PANTALOONS
a! BCF5Rb! F FA,5Rc! A?(L2 ;2N>d! A==R(,( ;2N>e! IAN D2E>2N"! ?; >P5R,>#! L2I(3>h! L22 55P2Ri! P2,2R 2NGLAN
9! BAR2 2N(;>k! ?5DN ;(LL2R
BRAND HISTORYBYFORD:
,he international brand By"ord has its roots in Leicester$ 2n#land. (n +6+$ onald By"ord
be#an his trainin# in the heart o" the British hosiery industry. B in +6+6$ be#an his own
business. treet and laid
the "oundations o" an enterprise which is today "amous all over the #lobe. espite the
recession o" the early +60'3s$ his business "lourished almost immediately and by +600 all the
ei#ht rooms were operatin# to "ull capacity. Five years o" solid #rowth led B to purchase a
tract o" land outside the then Leicester$ at the crossroads o" Blackbird Road and Abbey Lane
in +60. Blackbird ;ills came the company3s "irst ever lo#o. in#apore and ;alaysian$ in the early +67'3s$ the brand was licenced to leadin# international
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partners well4placed to tailor it to the increasin# standards o" a #lobal market4place$ and the
brand e/tended its reach across the #lobe. ,hrou#hout the +66's$ By"ord e/tended its
"ootprints across the ;iddle 2ast and Asia$ pioneerin# the way "orward "or British brands in
hina. By"ord opened its "irst ;enswear and Accessories store in 0'+0 at 88 New Bond
>treet$ London. A new desi#n concept was introduced to re"lect the brand3s NA and pro9ect
the brand3s ima#e. ,he By"ord tradition in @uality ;enswear has now been e/tended to
embrace a "ull ran#e o" clothin# and accessories. ,oday$ the brand has more than +$-'' sales
points across the world with premium department stores and hi#h4@uality independents
"ormin# the backbone to this. Ender the leadership o" its international mana#ement team and
throu#h collaboration with new business partners$ they will levera#e their power"ul brand
e@uity to "urther enhance their #lobal presence and reach.
F FACTOR:
F Factor is a men3s club wear brand with an e/@uisite ran#e o" "lamboyant shirts$ suits and
bla1ers. ,his assortment o" apparel boasts o" impressive silhouettes alon# with stylish 9ackets
and "ormal trousers.
AJILE MENS:
A9ile is sports li"estyle brand that imbibes a distinctively vibrant and casual look caterin# to
the youth. ,he brand o""ers a wide ran#e o" athletic apparels and sports casuals in the "orm o"
,4shirts$ sweatshirts$ dry "it ,4shirts$ shorts$ three "ourths and track pants.
AKKRITI MENS:
Akkriti is an ethnic wear brand with a contemporary touch "or men who are style conscious.
An assortment o" traditional and contemporary kurtas make sure they are dressed in their
ethnic best. ,he eclectic vibe o" colors$ "abrics and desi#ns make it a #reat option "or special
occasions.
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VAN HEUSEN
Ian Deusen is a premium li"estyle brand "or men$ women and youth. ,he brand embodies
"ashion "or the corporate and re"lects the current e/pression o" ele#ance in todayHs conte/t.
Ian Deusen believes that the desi#n drivers "or the brand are "ashion and sophistication. ,he
brand covers all aspects o" an individualHs clothin# needs$ be it corporate wear$ casual wear$
party wear or ceremonial wear$ makin# it a complete li"estyle brand in the truest sense. ,he
core audience is pro"essionals and corporate e/ecutives 4 men and women who are
success"ul$ "ocused and articulate and have a sense o" style about them. ,hey pursue success
9ust as they do their other interests and passions$ learnin# and e/plorin# everythin# that
comes their way. ,he history o" Phillips4Ian Deusen PID! can be traced back in part to
ramin ?ones$ a Prussian immi#rant who "ounded . ?ones & >ons$ which became the lar#est
shirt maker in the Enited >tates by the +77's. >eparately$ in +77+$ ;oses Phillips and his
wi"e 2ndel be#an sewin# shirts by hand and sellin# them "rom pushcarts to local Pottsville$
Pennsylvania$ anthracite coal miners. ,his #rew into a shirt business in New Cork ity that
placed one o" the "irst ever shirt advertisements in the >aturday 2venin# Post. ?ones mer#ed
with Phillips a"ter ramin ?onesHs death in +6'). Later (saac Phillips met ?ohn Ian Deusen$
resultin# in both their most popular line o" shirts Ian Deusen! and the subse@uent renamin#
o" the corporation to Phillips4Ian Deusen in the +6-'s. PID orp. has #rown e/ponentially
"rom its +77+ roots to become a #lobal company with over %7 billion in estimated 0'+)
revenues throu#h a combination o" strate#ic ac@uisitions and by success"ully #rowin# our
brands #lobally across the wholesale$ retail$ e4commerce and licensin# channels throu#hout
North America$ 2urope$ Asia and Latin America. 5ver the last decade$ PID has made several
ac@uisitions that have rede"ined the identity$ per"ormance and lon#4term #rowth potential o"
the ompany K "irst with the ac@uisition o" alvin =lein in 0'')$ then with the addition o"
,ommy Dil"i#er in 0'+'$ and most recently with the February 0'+) ac@uisition o" ,he
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?; >port is a leadin# ,4shirt brand "or men. ,he collection represents an aristocratic linea#e
visible in the ,4shirts that are vividly rendered in stripes. 2very ,4shirts makes "or an
attractive casual day or evenin# wear when paired with denims and chinos.
LEVIS:
But Levi >trauss & o. made the "irst blue 9ean in +78). And we draw upon our herita#e to
continually reinvent the blue 9ean "or #enerations a"ter #enerations. Levi >trauss & o. has a
uni@ue history and an ama1in# herita#e$ but it involves much more than 9ust "aded denims.
Levi >trauss$ the inventor o" the @uintessential American #arment$ was born in Buttenheim$
Bavaria on February 0*$ +706 to Dirsch >trauss and his second wi"e$ Rebecca Daas >trauss
Levi had three older brothers and three older sisters. ,wo years a"ter his "ather succumbed to
tuberculosis in +7*$ Levi and his sisters immi#rated to New Cork$ where they were met by
his two older brothers who owned a NC4based wholesale dry #oods business called ?.
>trauss Brother & o. Levi soon be#an to learn the trade himsel". an Francisco in +7-). De
established a wholesale dry #oods business under his own name and served as the trauss & ompany on ;ay 0'$+78) and blue 9eans were born. Levi carried on other business pursuits durin# his career$ as
well. De became a charter member and treasurer o" the >an Francisco Board o" ,rade in
+788. De was a director o" the Nevada Bank$ the Liverpool$ London and Globe (nsurance
ompany and the >an Francisco Gas and 2lectric ompany. (n +78-$ Levi and two associates
purchased the ;ission and Paci"ic ociety and the Debrew Board o" Relie". (n +768 Levi provided the "unds
"or twenty4ei#ht scholarships at the Eniversity o" ali"ornia$ Berkeley$ all o" which are still in
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place today. At the end o" the +6th century$ Levi was still involved in the day4to4day workin#s
o" the company. (n +76'$ the year that marked JJ waist overall was #iven the lot number
-'+M. ,his style code is the world3s lar#est sellin# style o" Levi3s denims.
LEE COOPER:
Lee ooper Brand is a British clothin# company$ operatin# worldwide$ that licenses the sale
o" many Lee ooper4branded items$ includin# denim 9eans. ,he head o""ice is located in
London$ Enited =in#dom. ,he company ori#inally produced work wear "or e/port$ and
be#an to speciali1e in denim 9ackets and trousers in the +6)'s. (n 0'+)$ (coni/ Brand Group
ac@uired Lee ooper "rom >un apital Partners. ,he brand that eventually became Lee
ooper was established in +6'7 by ;orris ooper and a "riend$ Louis ;aister$ a"ter they
arrived in London "rom their hometown in Lithuania$ havin# previously spent some time in
>outh A"rica. 5peratin# under the name ;.ooper Ltd.$ "rom premises on ;iddlese/ >treet
in LondonHs 2ast 2nd$ they be#an production o" work wear$ havin# identi"ied a market "or it
in >outh A"rica. urin# the years o" the First trat"ord$ with the business reportin# a pro"it o" +$''' by year end.
,he outbreak o" the >econd tonestour and workin# with
>er#e Gainsbour#and ?ane Birkin.,he company caused a de#ree o" moral outra#e in +6-)
by introducin# the 1ip4"ront to womenHs 9eans and commissioned a series o" bold publicity
campai#ns$ some o" them incorporatin# "ictitious desi#ners such as the (talian Al"redo
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http://en.wikipedia.org/wiki/Clothinghttp://en.wikipedia.org/wiki/Denimhttp://en.wikipedia.org/wiki/Jeanshttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Iconix_Brand_Grouphttp://en.wikipedia.org/wiki/Sun_Capital_Partnershttp://en.wikipedia.org/wiki/East_Endhttp://en.wikipedia.org/wiki/World_War_Ihttp://en.wikipedia.org/wiki/World_War_IIhttp://en.wikipedia.org/wiki/Royal_Air_Forcehttp://en.wikipedia.org/wiki/The_Rolling_Stoneshttp://en.wikipedia.org/wiki/Serge_Gainsbourghttp://en.wikipedia.org/wiki/Jane_Birkinhttp://en.wikipedia.org/wiki/Denimhttp://en.wikipedia.org/wiki/Jeanshttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Iconix_Brand_Grouphttp://en.wikipedia.org/wiki/Sun_Capital_Partnershttp://en.wikipedia.org/wiki/East_Endhttp://en.wikipedia.org/wiki/World_War_Ihttp://en.wikipedia.org/wiki/World_War_IIhttp://en.wikipedia.org/wiki/Royal_Air_Forcehttp://en.wikipedia.org/wiki/The_Rolling_Stoneshttp://en.wikipedia.org/wiki/Serge_Gainsbourghttp://en.wikipedia.org/wiki/Jane_Birkinhttp://en.wikipedia.org/wiki/Clothing -
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An#elous in order to appeal to subcultures such as the ;ods$ who "avored continental style.
,he late +68's saw e/pansion o" production$ with the company openin# "actories in (reland$
France and ,unisia$ and by the mid4+67's these "acilities were producin# between '$''' and
-$''' #arments per week. urin# this time$ annual turnover #rew to more than +'' million.
Lee ooper was also one o" the main pitch side sponsors at the +67 2uropean
hampionships in France. (n +676$ the ooper "amily sold their ma9ority stake in the
business$ and since then Lee ooper has become a Hli"estyleH brand$ operatin# in more than
seventy markets across the world. (n 0''7$ the company celebrated its centenary.
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CUSTOMER RELATIONSHIP MANAGEMENT
,hey encoura#e repeat customers visits throu#h their uni@ue o""ers and special sale days.
Future Group has taken the whole concept o" customer loyalty to the ne/t level by 9oinin#
hands with Payback. Payback is (ndia3s lar#est and one o" 2urope3s most success"ul muti4
partner loyalty pro#rams.
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CORPORATE SOCIAL RESPOSIBILITY
orporate social responsibility "orms an inte#ral part o" the Future GroupHs value systems.
,his #roup reaches out to several villa#es in (ndia$ helpin# out millions o" people every year.
Pantaloons and Bi# Ba1aar are the ma9or contributors to this #roup. (t contributes immensely
in #rowth and sustainability and "orms the core o" their strate#y and business practices. ,his
re"lects their commitment to the environment and helps them establish relationship with their
stakeholders with ease.
,hey believe that modern or#ani1ed retail has the power to stren#then the economy$ create
employment opportunities and contributes si#ni"icantly to social inclusion. ,his #roup9usti"ies bein# (ndia3s premier retail player and one o" (ndia3s leadin# home4#rown business
houses by hi#hli#htin# its presence across the consumption value chain. ;illions o"
customers and thousands o" suppliers help them reali1e the need and makes them conscious
o" the economic$ social and environmental impact o" their activities.
Future Group aims at a harmonious society with a vision inclusive o" #rowth and points a
better @uality o" li"e "or millions o" people. ,heir initiatives include livelihood issues$
diversity mana#ement$ skill development and protectin# the environment. ,hey also provide
opportunities "or improvin# incomes and ensurin# #rowth o" individuals with lower
education levels. ,hey help people have "air wa#es and bene"its$ opportunities "or "urther
development and #rowth and a better workin# environment. ,hey also help increasin# the
employability o" an individual.
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FINANCIAL HIGHLIGHTS AND EXPANSION
PLANS
Pantaloons Fashion & Retail has reported a standalone total income "rom operations o" Rs
6.6' crore and a net loss o" Rs 0.87 crore "or the @uarter ended ec H+. 5ther income "or
the @uarter was Rs 7.8* crore. For the @uarter ended ec 0'+) the standalone total income
"rom operations was Rs +7.7 crore and net loss was Rs +-.** crore$ and other income Rs
7.'6 crore. Pantaloons shares closed at +00.0' on February '-$ 0'+- N>2! and has #iven
6.0-O returns over the last * months and -.'O over the last +0 months.
Pantaloons Fashion & Retail on hares o" the company closed at Rs ++6 a piece$ up '.7- per cent "rom their previous close on
the B>2. Pantaloons Fash stock price 5n February '*$ 0'+-$ Pantaloons Fashion & Retail
closed at Rs +0'.''$ down Rs 0.+$ or +.80 percent. ,he -04week hi#h o" the share was Rs
+.*- and the -04week low was Rs 7'.+'. ,he latest book value o" the company is Rs *0.)6
per share. At current value$ the price4to4book value o" the company was +.60.
Pantaloons Fashion and Retail Ltd is pushin# "or an a##ressive e/pansion o" its network
across the country by openin# +7 new stores in 0'+40'+- "iscal. ,hey plans to add a new
store every three weeks in the ne/t "inancial year. (n the 0'+)4+ "iscal$ the company had
opened +0 new stores across the country. Pantaloons is plannin# to e/pand in the tier40 and
tier4) cities like Dubli$ =alyan$ ;u1a""arna#ar$ ;eerut$ ?ammu etc. o" the country and to set
up a nation4wide network. ,hey spends up to Rs. - crore to open a new store and the
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company would also spend between Rs. )'4' crore on up#radin# and renovatin# its old
e/istin# store.
OVERALL BUSINESS OF PANTALOONS
Pantaloons$ one o" the "astest #rowin#$ premium li"estyle apparel companies in (ndia$ is
constantly innovatin# desi#ns$ concepts and products by in"usin# the latest trends in "ashion
and clothin# styles. port apart "rom trendy brands like Erbana$ >cullers$ ?ohn ;iller and
(ndi#o Nation while Akkriti provides a wide selection o" ethnic wear. =ids can choose "rom
private labels like Bare enim$ Bare Leisure$ Ri#$ or indul#e in e/clusive brands like Lee
ooper ?uniors$ halk$ Pink & Blue and >ach in addition to international brands like Barbie
and isney which cater e/clusively to kids. For the ethnic look$ they can opt "or traditional
wear "rom Akkriti. Pantaloons o""ers much more than 9ust apparel. ustomers can shop "rom
an assortment o" watches "rom renowned international brands like ,ommy Dil"i#er$ 2sprit$=enneth ole$ iti1en and ,ime/$ or ,itan and Fastrack amon# other brands. ,rendy
sun#lasses "rom Polaroid$ Guess$ Police$ >cott$ ( ee and Allen >olly are available. ,he
accessories and beauty se#ments display an attractive collection o" ladyHs handba#s "rom
Lavie$ aprese$ Fiorelli and Fastrack. Also available are products "rom color cosmetic brands
o" Bour9ois$ hambor$ eborah$ Faces$ Revlon$ ;aybelline and LakmQ$ and a collection o"
e/otic "ra#rances.
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PRESIDEN
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MANAGER
PANTALOONS ORGANISATIONAL
STRUCTURE
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PANTALOONS STORE STRUCTURE
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REFERENCES
+! httparticles.economictimes.indiatimes.com0'+04'64+'news))8)8+8+S+Sbi#4ba1aar4pril4kb4s4"air4price
0! httpwww."uture#roup.inbusinessescentral4retail.html)! httpwww.thirdeyesi#ht.inarticlescentral4thinkin#4small.html! !!"#$$%%%&'(!()*+),("&-,.$-/)$,*)*%-! !!"#$$',&/*&-,.$-,."$"!,,)*!!$2386&!.*! !!"#$$%%%&.,*-,!),&-,.$-/$"!,,/'/,)*!$-*
/**!$PFR8! httpwww.moneycontrol.comnewsresultspantaloons4"ash4standalone4dec4+4sales4at4
rs466'4croreS+06)7.html7! httpwww.moneycontrol.comnewsresultspantaloons4"ash4standalone4dec4+4sales4at4
rs466'4croreS+06)7.html6! httppro"it.ndtv.comnewscorporatesarticle4pantaloons4"ashion4to4add4+74new4stores4
in40'+4+-4"iscal4)7+6-)
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