CASEY SZULCStatistician
Slingshot Tenure: [email protected]
JESSE LAFFENDirector of SEO Performance
INTRODUCTIONS
Slingshot Tenure: [email protected]
@jlaffen
+Jesse Laffen
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
PENGUIN» APRIL 24, 2012
PENGUIN » APRIL 24, 2012
Targeted those using “aggressive webspam tactics”
» Keyword stuffing» Low quality article marketing and blog spam» Overuse of exact match anchor text» Overuse of exact match domains» Link schemes» Unnatural link profiles
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
PANDA» FEBRUARY 23, 2011
PANDA 3.6» APRIL 27, 2012
PANDA » FEBRUARY 23, 2012
PANDA 3.6 » APRIL 27, 2012
» Overall Site Quality» Duplicate Content» Content Farms» Excessive Ads above the fold» Rolling update (continuous changes)
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
SIMILARITIESbetween penguin & panda
PENGUIN & PANDA SIMILARITIES
» WEBSPAM FILTERS not manual penalties or “Algorithm Updates.”
» Both have SITE-WIDE IMPACTS
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
DIFFERENCESbetween penguin & panda
@SlingshotSEO | www.SlingshotSEO.com
PANDA» Targeted Webspam » Targeted Content
PENGUIN
» Affects roughly 3.1% of English queries
» Affects roughly 12%
queries refreshed only affects a few websites
» “Not focused on improving quality search results” –Rand Fishkin
» Has had rolling updates since February 23, 2011
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
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