Download - Palestra de Inovação Digital - Gil Giardelli
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Tempos de
revolução
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3 em cada
7 casamentos
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Você é o que você
Compartilha!
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Diplomas tem
prazo de validade
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Humanidade 2.0 Industrial
Humanidade 3.0 Tecnológica
1982
Social media
Mundo em
24hrs
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As vanguardas são discriminadas,
mas no final elas mudam e ficam para a história.
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Eleições na
Moldóvia por
Twitter e
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Economia
colaborativa
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O Grande
governo acabou
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Concorrência
Dilemas?
BuzzWord
Gente
Interface
Objetivo
Teoria
Prática
Direito
Cidadania
Contadores
de
histórias
3.000 empresas com Ford
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Rede, conhecimento e cidadania
X
emprego, renda, saúde e lazer
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“Tudo que é sólido,
Desmancha na rede”
“Tudo que é sólido,
Desmancha na rede”“Tudo que é sólido,
Desmancha na rede”
“Tudo que é sólido,
Desmancha na rede”
“Tudo que é sólido,
Desmancha na rede”
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Limitadores de
seres humanos!
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Fim da
Classe média
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O fim da
Carteira assinada
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Era do
empreendedorismo
Era digital
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Humanidade 1.0
Agrícola
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Humanidade 2.0
Industrial
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Humanidade 3.0
Tecnológica
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Humanidade 4.0
Cyber espiritual
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Bombardear
os consumidores
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Cobertura
Total
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Acertar
o Target
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Blitz
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ImpactoSaturação
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Sim, Senhor!
General!
Fogo amigo?
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Humanidade 2.0 Industrial
Humanidade 3.0 Tecnológica
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1% produzem conteúdo
4% comentam replicam
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A economia feudal
Em crise
Mundo é
Um grande lab
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Menos hierarquia
Somos
coletivos
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Dilemas?
BuzzWord
Gente
Interface
Objetivo
Teoria
Prática
Direito
Cidadania
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As antigas
corporações e sua
hierarquia militar
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Dilemas?
BuzzWord
Gente
Interface
Objetivo
Teoria
Prática
Direito
Cidadania
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Tudo se compra!
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La La @ 1.8 milhões de CDs $ 1.75
Peerflix @ 40 mil DVDs $ 1.50
Paperbackswap @ 30 mil trabalhos escolares $ 1.59
Gameswap @ 1.102 games $ 1.99
Seguindo o NetflixContrariar interesses privados em favor do bem maior
Maquiavel
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Concorrência
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Acabou “Banana Republic”
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Como o Brasil se
tornou uma
superpotência?
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Humanidade 2.0 Industrial
Humanidade 3.0 Tecnológica
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48.000
cores
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Missão
Não somos anjos decaídos
Darwin
“Ensinar 150 milhões de pessoas que elas
podem acreditar em estranhos”
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Vossa excelência, tem twitter e blog!
E você?
Uma micro empresa
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Pré-história da moralidade
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Vossa excelência, tem twitter e blog!
E você?
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As pessoas leêm, porque um dia desejam
Escrever”
Marcar o tempo foi o primeiro ato civilizado
1,5 blog a cada segundo
20% dos ingleses em social media
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Consumidor de
vanguarda
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Vida acadêmica
Lê Jornais, revistas, twitters, blogs
48 hrs de tabalho
530 canas de TV
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Chocolate integral com frutas
da Amazônia sem casca
comVitaminas e fibras
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Três marcas de carros
Ford, GM e Volks
Dois canais de TV
Globo e Tupi
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O Século
passado foi chato
Palavras demais,
poesia de menos
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Consumo
SeletivoAperte um
botão
Primeiro filtramos a água, depois nossas vidas
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Agência Espacial
Russa
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Moma versus
MAM
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Nós os
caçadores
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Anta
Anita
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Infantilização 2.0
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Tribalização 3.0
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Globalização 1.0
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Inovações não
acontece só em
universidades!
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Empreendedorismo
em mentes
geniosas
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Comunistas
digitais?
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Criatividade
colaborativa
Open Way
Arquitetura da
participação
Aprender
continuamente
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Sociedade
individualizada
Sociedade
vigiada
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Sociedade
imediatista
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4 x T
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Quatro T’s!
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Técnológico
produtos
inovação
Idéias
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Tolerância
Multidisciplinar
Novo & diferente
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Ativismo
digital
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Transformação
econômica
Talento
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Zappo @
diversificação
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Humanidade 2.0 Industrial
Humanidade 3.0 Tecnológica
Transparencia
Radical
Jet BlueCeo@
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Jet Blue 1.100 vôos
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Economia da
Reputação
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Humanidade 2.0 Industrial
Humanidade 3.0 Tecnológica
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Voce é Pollyana demais?
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Rompimento
de modelos?
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Sem tempo
para perdedores?
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Fracasso dos
super herois?
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Robô em Marte
Astronauta
Em órbita
Social media
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Pirate
bay
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Cyberarte
Em 70 países
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Disruptura
Observação
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Wikipedia Colaboração
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Numenta
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NetvibesRevoluções
individuais
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Aplicações
relevantes
mapas
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Podcast
H
U
M
A
N
I
Z
A
Ç
Ã
O
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Iphone
Grupo de
usuários
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Amazon Identificação
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Cultura do corra
riscos
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Movimente-se
primeiro
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Peça $$
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DRE
KPIs
BPs
IPO’S
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Humanidade 2.0 Industrial
Humanidade 3.0 Tecnológica
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Humanidade 2.0 Industrial
Humanidade 3.0 Tecnológica
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Humanidade 2.0 Industrial
Humanidade 3.0 Tecnológica
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Humanidade 2.0 Industrial
Humanidade 3.0 Tecnológica
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Geração CCriativos
ConectadosConversacao
Comunitarios
Conteudo
Sem Controle
Canais
![Page 142: Palestra de Inovação Digital - Gil Giardelli](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bc18eb479596d778b4839/html5/thumbnails/142.jpg)
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Commoncraft e a nova forma de
pensar
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Economia
colaborativa
Inovação em
Massa
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Espaço na
prateleira
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Economia - a supremacia do pouco
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Efeito
Network
Grupos de engenheiros
de produtos
Arquitetura da
participação
E-voluntários
E-reputação
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10 principais marcas com 3.000
comunidades!
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“Hoje, o que manda é conteúdo
e não mais a forma e o meio que
ele é transmitido.
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Marcas da Web 2.0
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O Brasil não está
Surfando no
empreendedorismo 2.0
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Concorrência
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Humanidade 2.0 Industrial
Humanidade 3.0 Tecnológica
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Tags “palavras-chaves” mais procuradas, RSS é um formato de
distribuição de informações pela internet, ao usar RSS, você fica sabendo
imediatamente quando uma informação do seu interesse é publicada, sem que
você tenha de navegar até o site de notícias, Podcast é um conteúdo feito em
mídia digital para ser reproduzido em aparelhos portáteis como o iPod, Palms e
Handhelds, Blog são páginas na Internet que têm mecanismos de interação e
permitem manter conversas entre grupos, Wikis software colaborativo que
permite a edição coletiva de um documento Search, E-commerce
revenue, Advertising networks.
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Dúvidas - Chat
Em toda a navegação do site
será possível acessar o Chat
(específico de cada unidade)
para que o atendente possa
passar informações mais
detalhadas e esclarecer dúvidas
sobre os cursos.
De forma bem simples, o usuário
irá escolher a unidade desejada,
adicionar a Sebrae específica na
lista de contatos do MSN e falar
em tempo real.
Referência: http://www.espm.br/Footer/Pages/PlantaodeDuvidas.aspx
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• 2 Bilhões de pessoas com acesso a Internet;
• 2,9 Bilhões de pessoas conectadas através de celulares;
• 50 Milhões de Blogs criados no Twiterr – Blog através do celular;
• 8 Bilhões de dólares negociados via M-payment.
O que os grandes grupos de negócios estão fazendo para entender este novo cenário?
4 bilhões de aparelhos celulares
no mundo.
Tempo de navegação (média Ibope):
Cada internauta fica conectado em média
23h48min por mês.
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1 - Base de clientes globais;
2 - Crescimento constante da base Brasileira e mundial;
3 - Os clientes estão conectados
a qualquer hora em qualquer lugar;4 - Os clientes não estão apenas conectados,
estão engajados e produzindo conteúdo
sobre sua empresa;
5 - Os custos de TI/infra-estrutura estão
diminuindo constantemente.
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Akio Morita (Sony) ridicularizado @
Santos Dumont, Einstein, Churchil, Rockfeller
@ Panteão dos gênios
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É humano
É humano
É fácil
Você começa
com apenas L$10
É seguro
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Religião?
Em que tenda digital você
está rezando?
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Um mundo
dividido entre
pobres e
ricos?
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Consciência
ecológica?
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Marcel Proust
Isso é o amor
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Criador de ringtones
PHP
Ninja
Ceo de Startup Chieff Blogger
Consultor
Em
Social
Network
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Tempo e espaço - Sociedade da Atenção ou sociedade da desatenção?
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Social Software
Social
computingSocial
media
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Somos todos
grandes artistas!
Gênios!
Inventivos!
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Era do Petabytes
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Era do Petabytes
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Concorrência
Era do Petabytes
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Concorrência
Era do Petabytes
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Concorrência
Era do Petabytes
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Concorrência
Era do Petabytes
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Concorrência
Era do Petabytes
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Era do Petabytes
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Concorrência
Era do Petabytes
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Era do Petabytes
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Concorrência
Era do Petabytes
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A vida sem espelhos! Mudamos a filosofia!
Realidade análogica x realidade
virtual
Uma vida contém a outra
Um e-mail é tão real quanto o fax
O bar é tão real quanto o hojo 3D
Não existe velha e nova economia
VIRTUAL É REAL
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A vida sem espelhos! Mudamos a filosofia!
Realidade análogica x realidade
virtual
Uma vida contém a outra
Um e-mail é tão real quanto o fax
O bar é tão real quanto o hojo 3D
Não existe velha e nova economia
VIRTUAL É REAL
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Concorrência
Era do Petabytes
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Concorrência
Nós humanos
os mídias
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Vozes Globais
Conversas
globais
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Inventor
Inovador
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Tangible user
interface
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Conhecimento
de massa
Produção
pelas massa
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Folksonomia
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Co-creation
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Co-brand
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Código
Aberto
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Usabilidade
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Acessibilidade
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Sem Venture
Capitals
Sem seed money
Brasil
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Sem Angels
no Brasil
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Bolsa
incubadora
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Humanos de todo o mundo,
uni-vos!
Nada temos a
perder, a não
ser o que já é
nosso!
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A academia não
sabe o
significado de
Startup
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Venture capitals gostam da
web 2.0, mas investem em
postos de gasolina
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Hyper consumo
Hyper aceleradoHyper conectado
Hyper narcisismo
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2.000 anos = 140
conexões
10
intimas
500
Alguns
+ 1.000
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Simplicidade e
A arte da
complexidade
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Inovador
Ético
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O mais rápido
deixando
o mais lento para
trás.
maior risco
hoje é
não correr
riscos.
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Vai inovar, ou vai ficar
carregando burro!
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Direitos autorais
Ética
Privacidade
Comunicacao
Relações humanas
Nós mesmos
Indivíduos digitais.
Maior palco de participação
e compartilhamento
já visto na história da humanidade.
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Algo novo?
Novo poder
Nova força de trabalho
Novos pensamentos
Nova competição
Novos modelos de negócios
Novo estilo de vida
Novas possibilidades
Novas audiências
Novos mercados
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Software
“Sabedoria das
Multidoes”
Unir pessoas e derrubar
barreiras geograficas
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Humanos de todo o mundo,
uni-vos!
Nada temos a
perder, a não
ser o que já é
nosso!
![Page 252: Palestra de Inovação Digital - Gil Giardelli](https://reader033.vdocuments.site/reader033/viewer/2022061209/548bc18eb479596d778b4839/html5/thumbnails/252.jpg)
Twitter #