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Towards Netism.A Network-Based Society
of Symbolic Goods
Dr Bruno Jacobfeuerborn
Polska Telefonia Cyfrowa
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Charles Darwin1809-1882
“It is not the strongest
of the species that
survives, nor the most
intelligent,
but the one most
responsive to change.”
—Charles Darwin
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1 Prologue
2 Today’s World
3 Paradigm Shift
4 Netism
5 Customership
6 Epilogue
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Netism
Network
Customership
Global village of customers
Network + ism
IPR, computer programes &
games, fashion, travelling,
movies, shows, second life, etc.
Symbolic Goods
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?We live in a disruptive world.
Change is a constant!(technological, economical, political, social, cultural, etc.)
“Marcher ou mourir”French Foreign Legion’s mantra
The new world will not be a straight
continuation of the present universe.
New social, economic and political paradigms will emerge.
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Le roi est mort. Vive le roi !réseau !Le système
Note:
network system
XX century
N. Bourbaki, C. Levy-Strauss, L. von Bertalanfy...
Structure, Hierarchy,
Function,
Capitalism of material goods,
...
System Network
M. Castells, L.A. Barabasi D. Ronfeldt ...
Flat world,
Ubiquity of networks,
Capitalism of symbolic goods,...
XXI century
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Netism is the term by
means of which we characterize the society whose life is organized
upon networks.
Netism is the term by
means of which we characterize the society whose life is organized
upon networks.
Network + ism
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IPR, computer programes & games, fashion, travelling,
movies, shows, second life, etc.
– The globalised (flat) world goes towards
the network economy and society.
– The digital networks are a platform for symbolic goods production, delivery, and exchange, as well as, for symbiotic cooperation of people and artificial agents.
– The globalised (flat) world goes towards
the network economy and society.
– The digital networks are a platform for symbolic goods production, delivery, and exchange, as well as, for symbiotic cooperation of people and artificial agents.
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Capitalism Netism
Das Kapital ? The Network
Proletariat
Capital Divide
Digitariat
Digital Divide
Social Divide
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Mass Consumption is the engine of the present
and future economy.
Consumerism (often conspicuous) becomes an overwhelming attitude.
Customeris a central figure in the mass consumption society.
Thorstein B. Veblen 1857-1929
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Customers Prosumers
There are good reasons to define a new term, i.e.
Customership.
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Thru netism and prosumerism customership may become
– self-structuring, – self-organising, and – self-driven
Then customership will be highly responsive to change! … and expanding!
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?Throughout history homo
sapiens have managed to
cope with every challenge
thrown up, so hopefully
does homo netilis.