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Outreach by Design: Creating and Managing Your Toolkit
Disability Services
2012 AHEAD Conference
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Disability Services
2012 AHEAD Conference
Outreach by Design: Creating and Managing Your Toolkit
Susan A. Aase, J.D., M.S.Ed.Cynthia Fuller, Ph.D., L.P.
Gracie Hyland, M.Ed.Linda Wolford, M.S.
July 11, 2012
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Disability Services
Video
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Agenda
Introduction/Overview
Outreach Toolkit• Presentations and Trainings• Orientations and Resource Fairs• Events• Marketing and Messaging
Wrap-Up/Evaluation
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Types of Disabilities
Learning Outcomes
• Have an opportunity to assess your outreach efforts.
• Take home strategies for conceptualizing, developing, implementing, and evaluating effective outreach.
• Acquire marketing, education, and training tools that can help you assemble your outreach toolkits.
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Outreach by Design
Your Outreach Experiences
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A 5x6 graph titled “Outreach Design Template” is shown on the middle of the screen. Columns across the top read: “type”, “dates”, “staff”, “logistics” and “partners”. Rows along the side read: “Presentations/trainings”, “orientations/resource fairs”, “events”, and “marketing/messaging”.
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Household Toolkit
A picture of an open toolbox which shows various tools inside.
Tape measurer
Hammer
Pliers
Nail
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Green folder labeled “Presentations and trainings”.
Yellow folder labeled “Orientation and Resource Fairs”.
Light green folder labeled “Events”.
Maroon folder labeled “Marketing and Messaging”.
A manila folder labeled “Outreach Toolkit” is pictured open with 4 arrows leading to different colored folders which list different outreach categories.
Outreach Toolkit
Outreach Toolkit
Presentations and Trainings
Orientations and
Resource Fairs
Events
Marketing and
Messaging
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Presentations and Trainings
Design
•Assess needs
•Determine content
•Select methods
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Sample Toolkit Training Modules
• Social Justice Model
• Case Scenarios
• Access Environments
• Disability-Specific Content• Media• Activities
• DS Mission
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Presentations and Trainings
Deliver
•Assess facilities and equipment
•Share agenda
•Engage audience
•Use Presentation Outline (Minute-by-Minute)
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A screen shot of a template is shown. On the header of the template it has 3 spaces at the top listed Title”, “Date/Time/Location”, and “Presenters”. Within the template there are 5 categories: “Min”, “ Time”, “Activity”, “who” and “materials.” This template is an example of something a staff person may use to develop a minute by minute schedule for a presentation.
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Presentations and TrainingsEvaluate
• Obtain feedback (immediate and delayed)
• Process results
• Incorporate results into future planning
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A document titled “Program Evaluation” is shown on the screen. Reference handouts for electronic copy.
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A photo of the U of M’s Diversity Resource handout available on campus. On the handout there is a picture of a tall bridge shaped into a “M” in maroon and gold colors. “Thrive” is written vertically on the right side of the photo.A picture on the university of
Minnesota campus of students moving into dorms. There is a picture of the mascot “Goldy the Gopher” on a poster in the picture located on the left side of the screen. The poster reads “Welcome Home!”
Orientations and Resource Fairs• Student Orientations• Faculty and Employee Orientations• Resource Fairs
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A picture in front of Northrup Hall at the University of Minnesota shows a camera filming Signmark, a deaf rapper.
Events• Signmark• Deaf/Hard of Hearing Day• Mental Health Awareness Day• Social Justice Film Festival • Access Achievement Awards
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A snap shot of the U of M Disability Resources page is shown. The opening page of the website shows the “faces of disability” campaign. Rachel Garaghty, a graduate student, is pictured in her wheelchair.
Kelly Blankenship, a U of M women's hockey player, is pictured by the ice arena.
Marketing and Messaging• Campaigns• Websites• Videos• Displays: Banners, Signs• Brochures: Compelling Facts
Card• Give-Aways• Newsletters• Reports
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Questions?
Wrap-Up
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Evaluation
Thank you for your participation!
Please complete the evaluation.
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Thank You!Susan A. Aase, J.D., M.S.Ed.Associate to the Director and Outreach Coordinator, Disability [email protected]
Cynthia Fuller, Ph.D., L.P. Associate Director, Student Services, Disability [email protected]
Gracie Hyland, M.Ed.Associate Education Specialist, Student Services, Disability [email protected]
Linda Wolford, M.S.Manager, Student Services, Disability Services612 [email protected]