M.I.S.: The Strategic Dimension:

OTISLINE

Specific Aspects to be Discussed :

a. What is the Strategic Relevance of OTISLINE for Otis Elevators?

b. Which factors were responsible for the Implementation Successof OTISLINE?

c. Do you expect a smooth widespread implementation of OTISLINEand sustained strategic advantage out of it in the medium term? Please justify your answer.