Download - OSV Faith in Action Websites October 2012 Presented by: Eileen (Herrington) Pecoraro Terry Poplava
OSV Faith in Action Websites October 2012
Presented by: Eileen (Herrington) PecoraroTerry Poplava
Who is Our Sunday Visitor
One Priest - One Dollar - One Mission
What you will learn today
What is Faith in Action Content
Demonstration of the Website
System
Example Websites
Help Your Parish Make an Impact
with OSV
Special Package Rates from OSV
Boston Faith in Action Websites• Pre-built static pages with Catholic
content about the faith, sacraments, newcomer information and more
• NEW Optional Dynamic content from OSV Publishing for Daily Meditations, Faith in Action and Catholic News & Perspective.
• Ready to go, just add your parish information and promote your new site
Preloaded with Catholic content
• Built on a best practices model for navigation, content and images and layout
• Written by Archdiocese of Boston with content for newcomers, Catholic faith information, important parish pages
Dynamic Catholic news feeds from OSV• Engage with Daily Meditations
for spiritual growth and inspiration
• Strengthen & grow the faith with real life stories about people living the Catholic faith around the world.
• Educate with Catholic news and perspective of what’s happening in today’s world
• Prosper with Online Giving- stabilize your offertory through the year
Higher Traffic to Your Website• Dynamic content generates daily visits• No work for the website staff- just promote your site• Daily meditations ranks highest followed by Catholic News and
Prospective
What is Faith in Action Content
Demonstration of the Website
System
Example Websites
Help Your Parish Make an Impact
with OSV
Special Package Rates from OSV
• A web based CMS system designed so that you (and anyone you approve) can easily add pages, change page layouts, update calendars, load pictures, videos and more…
• No computer coding needed, easy to use editing icons
• Personalized template design with unlimited pages
• Most of all your parish is in control of your website
Easy to use for staff and volunteers
Each site starts with 10 email addresses for a professional way to contact the parish and staff!
Create simple one-time calendar events or complex reoccurrences. Sub calendars allow site visitors to easily sort events of interest or subscribe for automatic updates
Easily post audio, video, and other multi-media resources (ex: sermons or YouTube videos) on your site so visitors can view or download one at a time or subscribe to your podcast or blog for automatic downloads
Powerful emailCalendars - Multi-media ready
Radius sites comes with social media integration. Easily connect to Facebook, MySpace, YouTube, and Twitter Accounts.
Visitors can even subscribe to your podcasts & blogs and calendar
Social media ready-
• Edit a page • Upload a bulletin
• Enter a calendar item
Let’s go into a Faith in Action website and….
What is Faith in Action Content
Demonstration of the Website
System
Example Websites
Help Your Parish Make an Impact
with OSV
Special Package Rates from OSV
Some Boston Area Websitesstmonicamethuen.org/townsendcatholic.org/
stmarysfranklin.org/stathanasiusreading.org/holyfamilyduxbury.org/
smhmilton.org/stpaulwellesley.com/
gateofheavenstbrigid.org/stmarydanvers.org/
sttheclapembroke.org/littletoncatholic.org/
ologp.net/
sacredheartquincy.org/Sauguscatholics.org
Stjudenorfolk.orgStagnesreading.org
Sacredheartnewton.orgStbrigidparish.org
Dorchestercatholic.orgStjohnbeverley.orgStrosetopsfield.org
Websites from around the country
St Anthony- New Bedford, MASt Patrick- Urbana, IL
St Edward- Palm Beach, FLSt James- Eau Claire, WI
St John de LaSalle- Niagara Falls, NYSt Anne- Columbus GASt Agnes- Phoenix AZ
What is Faith in Action Content
Demonstration of the Website
System
Example Websites
Help Your Parish Make an Impact
with OSV
Special Package Rates from OSV
Make an impact at your Parish
• Online Giving• Envelopes
• Increased Offertory Program• State of the Parish Reports
• Custom Mailings• Annual Planning
ONLINE GIVING
More Parishioners Using Online Giving
Electronic means for supporting revenue
First Fruits planning
No interruption in gifts
Online Giving implementation Promoting Online Giving
Online Giving Results• Parish in Northeast:
– 47% Increase in giving year to year – $60,000 increase
• Parish in Midwest:– Stabilized Cash Flow - approximately $30,000– 23% Increase in giving in addition
• Parish in Midwest– $90,000 increase year to year– 42% Increase in giving year to year– 5% increase in Total Contributions from all sources
GREAT ENVELOPE DESIGNS
Offering Envelopes
• Parish Photo
• Image Reflecting Parish Community and Culture
• Scripture
• Special Series
INCREASED OFFERTORY
ResultsAverages
25-35% increase in offertory from respondents
35% participation rate
$.14 - $.17 to raise a dollar
Increases Per Respondent
65% increase gifts by more than 30% 25% increase their gifts by 10% or less 5% increase their gift by 20-30% 5% increase their gift by 10-20%
The optimist says, the cup is half full. The pessimist says, the cup is half empty. The child of God says; My cup runneth over.
Totals for All Commitments•33.9% increase over 2010 donations •Average pledge increase per week of $2,362.64•Increase of $118,212.30
Results from Increased Offertory Initiative
Spring 2012 Increased Offertory
Letter “A”
Consistent donors:
71% Response Rate
18% increase in commitments
Letter “B”
Regular and Irregular donors:
45% Response Rate
44% increase in commitments
Letter “C”
Non-donors:
3.2% Response Rate
New commitments = $37,966
46% Response rate
43% Increase over 2011 donations
Increase of $341,277 from
2011 donations
SUSTAINED COLLECTIONS
Record of Contribution Card Inserts
• President has “State of the Union Address”• Corporations have “Annual Reports to Stockholders”• Federal, State and Local Governments “State of…” reports
to their citizens
Don’t presume the parishioner’s know the parish story.Tell the parish story through an Annual or Periodic Report!
Annual State of the Parish Reports
Annual PlanOffertory and Communications
1Q Review Communications Plan• Envelope Designs and Inserts• Mailings• Web Site
2Q Online Giving• Set Up Online Giving or
Review Fund Categories and Messages
• Set Marketing Plan
3Q Increased Offertory or Stewardship Renewal• Envelope Plan• Web Site updates• Online Giving updates• Record of Contribution
inserts in envelopes
4Q Holiday Communications•Christmas and Easter Build Community
through Engagement and Communications
Onsite Consulting and Workshops
What is Faith in Action Content
Demonstration of the Website
System
Example Websites
Help Your Parish Make an Impact
with OSV
Special Package Rates from OSV
Packages Available• Website + Online Giving• Website + Envelopes• Website + Online Giving and Envelopes• Increased Offertory Program
We work with you for the best value for your parish
Your OSV ContactsEnvelopes and Special Mailings:
Karen Giuffrida 800.348.2886 ext 3001
Websites and Online Giving:Eileen ( Herrington) Pecoraro
800.348.2886 ext 6880
Increased Offertory Program:Rich Fischer 800.348.2886 ext xxxx
Thank You For AttendingGod Bless!