Desktop Automation and Analytics: Optimizing the Customer Experience
2013 Webinar Series – Time with the Experts
Desktop Automation and Analytics: Optimizing the Customer Experience
What to Expect Today
Introduction
The latest research in desktop automation and analytics
Q & A
© 2006-2013 by OpenSpan, Inc. All rights reserved. 1
Meet the Speakers
© 2006-2013 by OpenSpan, Inc. All rights reserved. 2
Donna Fluss Founder & President
DMG Consulting
Anna Convery EVP, Strategy
OpenSpan
Customer-Focused Strategy, Operations & Technology
Desktop Analytics & Automation
September 17, 2013
Donna Fluss, President
© 2013 DMG Consulting LLC 4
Top Enterprise Service Trends
© 2013 DMG Consulting LLC 5
Employee workflows Employee guidance
Employee proficiency Employee productivity Employee utilization System performance
Staff
Improve employee
performance
Improve employee
compliance & reduces risk
Identify system
inefficiencies & bottlenecks
Provide employee
guidance & next-best-action
Consolidate & streamlines
servicing systems
STRUCTURED OUTPUT
System Performance analytics
Employee activity tracking & process analytics
Process automation
Employee guidance Workflow
DESKTOP ANALYTICS
Automate manual & multi-task activities
Desktop Applications
What is Desktop Analytics?
© 2013 DMG Consulting LLC 6
Screen Recording ≠ DA Screen Capture Desktop Analytics
Reactive Proactive Historical Real-time and historical Records a pre-defined % of interactions Captures 100% of interactions Records contact center agents’ use of applications/screens accessed during customer interactions for QA purposes
Captures and reports on all desktop activity for front- and back-office employees
Passively records screens accessed during interactions
Captures and tracks desktop activity and performs other functions, including screen navigation, data propagation, data dips and process guidance
Used to assess agent performance Used to assess the performance of agents, the department and the supporting applications
Must be reviewed and analyzed by a QA specialist or analyst Provides aggregated data and reports that identify trends
Coaching and training needs can be manually identified from sampled interactions
Real-time prompts and guidance minimize mistakes while identifying coaching and training opportunities
Uses significant network bandwidth Minimal bandwidth required No real-time notification of issues Real-time pop-up, alerts and notifications
Data used to enhance QA program Data is aggregated and used to enhance performance of front- and back-office operating areas and systems
Dedicated to QA Output shared with all relevant managers throughout the company
Records agent processing steps Identifies the optimal processing path and system inefficiencies
© 2013 DMG Consulting LLC 7
Top DA Use Cases ► Provides transparency into what employees do at their desktops ► Identifies systems, applications, screens and fields used by employees ► Identifies paths/steps employees take to complete a task ► Alerts agents when they miss an essential step in a process ► Identifies next-best action ► Identifies up-sell/cross-sell opportunities ► Identifies poorly designed and inefficient applications, process flows and screens ► Identifies system performance problems that slow down employees ► Tracks system response times ► Identifies broken processes ► Provides tools to create new servicing screens without changing the underlying code ► Automates cut and paste between multiple screens and applications ► Automates the movement of data between employees, groups and systems ► Automates multi-step tasks
© 2013 DMG Consulting LLC 8
Desktop Analytics Benefits DESKTOP ANALYTICS MODULES
BENEFITS Employee Activity
Tracking & Process Analytics
System Performance
Analytics
Employee Guidance
Process Automation Workflow
Reduces employee costs/improves productivity X X X X X Reduces employee work time X X X X X Reduces training time & costs X X X X Reduces system costs X X X X X Rapidly identifies system issues X Reduces system development costs X X X Improves quality X X X X X Reduces errors X X X Reduces re-work X X X Improves the customer experience X X X X X Improves turnaround time X X X Provides proactive service X X X Improves employee satisfaction X X X X Improves compliance X X X X Standardizes transaction handling X X Reduces losses X X X X Reduces enterprise risk X X Prevents penalties X X X Avoids frivolous lawsuits X X X X
© 2013 DMG Consulting LLC 9
DA Five-Year Projections, 2013 – 2017
© 2013 DMG Consulting LLC 10
Getting Started with DA 1. Assign a project team that includes representatives from business areas that are being
enhanced. 2. Conduct a baseline analysis of the current operating environment in order to be able to
quantify the benefits after the DA solution is implemented. 3. Rethink the business challenges. Do not use DA to just refresh existing systems and
processes. 4. Send team members to training so that they can “own” the process and be positioned to
manage it after the cut-over. 5. Prior to going live, invite input from the employees who are going to be using the
applications on a daily basis. 6. Make the necessary changes while still in the design phase; continue with this process
until the system is approved by all user groups 7. Create a pilot environment and run it in parallel for a 3-month period. 8. Set up a troubleshooting team to ensure that all issues are resolved immediately, and to
keep the pilot on time, on schedule and budget. 9. Re-engineer policies and procedures to take advantage of the system’s new process flow
and capabilities. 10. Update department goals, employee KPIs, training, QA, reward and recognition initiatives,
and annual review forms. 11. Bring up each department sequentially.
© 2013 DMG Consulting LLC 11
Thank You!
6 Crestwood Drive, West Orange, NJ 07052
tel 973.325.2954 | cell 973.493.0120 | fax 973.325.2071 | [email protected]
Leading U.S. Wireless Carrier
• Real-time guidance = Increased sales • 360 Customer View = Happier Customers • Happier Agents = Better Customer Experience
Long hold times Desktop complexity Lack of customer data
Work Processes Automated 22 60% Decrease
in AHT =
Large Insurer
Months to Deploy 4 15 Percent Faster
System Response
System Response Delays = Increased AHT
Process Complexity: Errors & Compliance Risk
OpenSpan Desktop Analytics Identified system bottlenecks Revealed compliance gaps Pinpointed automation needs
Large Financial Services
6-Month ROI
Agile Agent Desktop: 14,000 Agents
Results: • Agile agent desktop + automations deployed within 90days • Decreased training times • Increased cross-sell by 20 percent
Time with the Experts – Future Episodes
© 2006-2013 by OpenSpan, Inc. All rights reserved. 15
DATE EPISODE TOPIC
October 17 The Customer Experience Imperative: A Contact Center Leader’s Boot Camp for Surviving in the New Economy
November 14 Driving More Profitable Customer Relationships in the Insurance Industry
www.openspan.com/2013webinars
© 2006-2013 by OpenSpan, Inc. All rights reserved. 16
Q & A
If you would like more information, feel free to send us an email or give us a call.
US/Canada: +1 (678) 527-5400, (877) 733-1136 UK: +44 (0) 207 043 3573 India: +91 80 40300 780
www.openspan.com
Thank You for Participating!
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