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Online Users SurveyOnline Users Survey
April 2007
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Agenda
Executive Summary Sample Profile Internet Usage Habits Entrepreneurship Trends Final Thoughts
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Executive Summary
Online shopping is the third most popular Internet activity after searching for information, and e-mail
This is made possible by high credit card usage – 74%
A key enabler is broad band adoption – 66%, helping in a better shopping experience
At another level, 66% of the survey group have entrepreneurial desires, with 78% keen on a part-time business proposition
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Sample profile
Sample size : 82 All Active Online Users
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Sex
77
23
0%
25%
50%
75%
100%
%
Male Female
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Age Dispersion
0
5
30.4 30.4
22.8
8.9
2.5
00
5
10
15
20
25
30
35
<20 21-25 26-30 31-35 36-40 41-45 46-50 >50
%
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Household Income
2.5
27.8
13.9
7.66.3
5.12.5
1.33.8
5.1
12.710.8
0
5
10
15
20
25
30
35
<5L 5-10L
10-15L
15-20L
20-25L
25-30L
30-35L
35-40L
40-45L
45-50L
>50L Can'tSay
%
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Profession
95.1
50
30.8
1.3 1.3 2.5
0
10
20
30
40
50
60Sel
fEm
plo
yed
Pro
f
Ow
nbusi
nes
s
MN
C M
gr
Public
Sec
tor
Mgr
NG
O
Hom
emak
er
Stu
den
t
%
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Area of Specialization
16.7
24.4
3.8
28.2
2.6
11.5
20.8
0
5
10
15
20
25
30
35Sale
s
Mark
eti
ng
Finance IT HR
Gen.
Mgm
t.
Oth
er
%
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Managerial Level
0
7.2
47.8
40.6
4.3
0
10
20
30
40
50M
gm
t.Tra
inee
Execu
tive
Mid
dle
Mgm
t.
Depart
ment
Head
Top M
gm
t.
%
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Internet Connection
3.8
65.4
30.8
00
10
20
30
40
50
60
70D
ial-
Up
Bro
ad
Band
Offi
ceLA
N
Oth
er
%
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User Habits
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Time Spent on the Net Everyday
19.2
30.8
7.7
42.3
0
10
20
30
40
50<
1 H
r
1-2
Hrs
2-3
Hrs
>3 H
rs
%
Almost half spend > 3 hours on the net everyday! That’s a lot of time, a part of which can be used for starting an e-commerce business
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Source of Net Access
45.9
50.7
2 3
0
10
20
30
40
50
60H
om
e
Offi
ce
Cyb
er
Café
Oth
er
%
The office is a major source of net access, much for personal use, especially during cricket matches
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Net Usage
22.3 22.6
10.1
4.8
1.2
7.1
11
3.3
10.7
5.7
1.2
0
5
10
15
20
25
30
Info
Searc
h
E-M
ail
Chatt
ing
Blo
ggin
g
Podca
stin
g
Soci
al
Netw
ork
ing
Shoppin
g
Gam
es
Dow
nlo
ads
P2P F
ileTra
nsf
er
Oth
ers
%
Online shopping is a key activity amongst the survey audience
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Payment Mode for Shopping Online
74.1
11.7
0 1.2
10.6
2.4
0
10
20
30
40
50
60
70
80Cre
dit
Card
Debit
Card
Cheque
VPP
Payp
al
Oth
er
%
Folks are not averse of using their credit card on the net, in spite of the potential fraud
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Entrepreneurship
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Want to start own business
65.8
34.2
0%
25%
50%
75%
100%
%
Yes No
Two out of three folks feel that the grass is greener on the other side
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What’s holding you back?
18.9
15
11
22.8
11.8
15.7
2.4 2.4
0
5
10
15
20
25
30
No t
ime
No
busi
ness
idea
Lack
expert
ise
Lack
start
-up
capit
al
Too r
isky
Need d
ay
job
Lack
support
Oth
ers
%
Lots of seemingly valid reasons not to start though !
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Wanted to start a part-time business and retain your day-job ?
77.9
22.1
0%
25%
50%
75%
100%
%
Yes No
Surprise ! One is five would not want to have their cake and eat it too ! They are happy in their current situation
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How much time can you devote to it daily?
16.2
47.1
23.5
13.2
0
10
20
30
40
50<
1 H
r
1-2
Hrs
2-3
Hrs
>3 H
rs
%
Only internet part-time businesses would allow you to devote an hour or two every day and still be successful
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Final Thoughts A whopping 66% of us wish we could start our own businesses, but don’t due to:
Lack of capital: 23% No time: 19% Need day job: 16% Not thought of business idea: 15% etc.
78% would love to start a part-time business in addition to keeping our day jobs
Close to 50% can devote 1 – 2 hours a day for the part-time job
Businesses on the Internet are the solution for those who wish to focus on their existing careers, but also want to earn part-time income from our online pursuits
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Thank You !