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TEVEEL adverteerders
gebruiken dezelfde kanalen
om dezelfde mensen te bereiken
op hetzelfde moment
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R&R’s Netwerk&
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Raúl&Rigel formerly known as Jack Liberties
Raúl&Rigel = guerrilla!
Raúl&Rigel is een offroad, streetwise production agency
Raúl&Rigel is een collectief van kunstenaars Raúl&Rigel activeert op straat,online or onmobile Raúl&Rigel hacer posible lo impossible!
Raúl&Rigel ook buiten de landsgrenzen!
Wie is Raúl&Rigel&
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De 4 Drijfveren&
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& De 4 Drijfveren
Gecontroleerde versterking(conventionele media)
Nabijheid of intiem worden met consumenten
Exclusiviteit of gaan waar de concurrentie niet gaat
Onzichtbaarheid of het merk naar de achtergrond schuiven
Onvoorspelbaarheid of consument verrassen
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Streetwise versterking&
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VersterkingVersterking
ongecontroleerde versterking(free-publicity/mond-tot-mond)
Gecontroleerde versterking(conventionele media)
Direct exposure
Indirecte exposure
Het versterken van alternatieve mediavormen betekent het verbreden van de exposure via free-publicity en mond-tot-mond reclame (ongecontroleerde versterking) of conventionele media (gecontroleerde versterking).
Direct exposure
Indirecte exposure
&Streetwise versterking
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Streetwise examples&
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• Magneten• Sjablonen• Gobo projectie• Laser projectie• Wild beaming• Zadelhoesjes• Asfaltfolie• Spandoeken• (Verkeers) borden• Fietshangers• Statisch folie• Promo-teams (transport)• Gedoogd wildplakken• Beamman
Streetvertising&
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Greenvertising &
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• Watermerken (reversed)• Graanvertising• Mosgraffiti• Sneeuwstempels• Strandvertising (sculpturen, tekening)• Veldvertising (d.m.v. kiezels in velden)• Grasvertising (maaien, uitsnijden)• “Leaf” lets
Greenvertising &
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Stunts&
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&Snow
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&Snow
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&Playstation
Heavy Rain
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&Radio 538
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Klanten Raúl&Rigel&
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Raúl&Rigel&Contact
Alexis VerschuerenPartner
If you’re thinking about doing somethingunconventional and effective, Raúl&Rigel would love to help.
Raúl&Rigel: Streetwise Productions
Twitter: @raulandrigelFacebook: raulrigelproductionsBlog: guerrillablog.com