Online TransactionManagement
YouTube - eBay Taiwan Commercial
Cassandra FDN B5
Online Transaction• A system that facilitate and manage transaction-
oriented application
• Not just limit to online shopping
• Applicable in various industries
Initiation Planning and Design Executing Monitoring
Initiation:- Reduced physical personal intervention- A systematic way to arrange data and
information- Increase the number of potential customers
Planning and Design
• Website establishment
- Accessibility
- Well-presented page
Structure and Design
- Great usability
- Regular update of
information
• Terms and conditions• Data protecting• Tax implication• Copy right• Domain names
Planning and Design
Legal issues
Advertising• Necessary marketing strategy• Raise publicity of the business• Increase the No. of potential customers• Search engines
• Social networks • Might be costly
Executing
Product Delivery
• Depend on the type products or services involved E.g. Digital media products Downloading ; Clothes Shipping
• Good Delivery service increase customers’ confidence in the online transaction
Executing
Payment systems
• Credit cards and Debit cards A common and popular form of electronic payment
• Internet Merchant Account (IMA) & Payment Service Provider (PSP) To accept card payments legally
Executing
Executing
Payment systems
• Online payment bureaus• E.g. Paypal, WorldPay• Simpler application
process• An authorised third-party
to complete the payment• Higher transaction
charges • Settlement Period
Security
• Payment Gateway Delivers information Comply with credit card providers’ security programme E.g. Visa CISP
• Encryption Protect information during transmission process
• Authentication Identity: Protect usernames and passwords Credit cards: VISA>>CVV
Executing → Protects customers' privacy of personal information→ Help to build up customer loyalties
Maintenance and Updating
• Websites maintained and updated regularly
• Safe product delivery• Secure payment methods• Increase customer loyalties
Monitoring
Building up a strong customer brand