Transcript
PRESENCE PERFECT PRESENCE PERFECT
Agenda
• Natural footprint
• Comprehensive ORM
• Creative ORM solutions
• Failed case study
• What it should look like
• The Future of ORM
Natural Footprint
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Comprehensive ORM
Google Autocomplete
Wikipedia
Blogs
Profiles and directories
3rd party websites Social media
Guest posting/ professional
articles
A 360 approach
Websites
Pre-existing web pages
Creative alternate solutions
Having a Nazi themed sex party?
What flooding looks like
The end result
Hummingbird
• Google likes answers to questions
– Conversational searches
• More focus on influencers
– Google + and social signals
• Rich snippets (schema)
The Future of ORM
Thank you SMX Israel