Download - Online Reputation Management
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Online Reputation Management:
The Tools to Help You Protect Your Name
Kerry Rego Consulting
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What Happens in Vegas…
…doesn’t stay there, thanks to social media.
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In a 2010 study by Microsoft & Cross Tab Market Research, 70% of U.S. recruiters have rejected candidates based on their online reputation though only 7% of Americans believe their online reputation affects their job search.
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First Page of Search Results
Data byCompete, Jacob Nielsen, OptifyImage courtesyInternetReputationManagement.com
85% never get off the first page!
Internet Reputation Management
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Consumers changed their minds about a recommended purchase based solely on negative information they found online.- 2011 Cone Online Influence Trend Tracker
4 out of 5
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Have you ever Google’d yourself?
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•Your photo
•Spelling
•Damaging info
•Duplicate names
Web Items That Can Be Damaging
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Monitoring Tools• Google Alerts• Social Mention• Klout• Hootsuite• Grader• Twitter Search• Hyper Alerts
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Own Your Name
www.yourname.com.net
misspellings
with a middle initial, if necessary
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Own a Business? Map It
http://bit.ly/MasterListDirectories
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Negative Posts•How do you deal with it normally?•Listen, respond, react•Provide customer service & survey•Collect reviews on the spot•Don’t erase negative posts!•Control is an illusion
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83% of companies will face a crisis that will negatively impact their share price between 20 and 30%, during the next five years. (Oxford-Metrica)
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Set up a Crisis Plan
•Plan procedure•Document•Mock exercise•Train
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Update Communication Policy
•Add internet tools•Communicate with staff•Train for best practices•Update legal wording
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High Ranking Social Media• Facebook Pages• LinkedIn Personal
Profiles• Twitter• Google Local/Places• Manta (directories)• Blogs• Pinterest• Slideshare• YouTube
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Early Nov 2012
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THANK YOU!Kerry Rego Consulting
707.520.4572www.KerryRegoConsulting.c
omKerry@KerryRegoConsulting.
com