Online Marketing for Smart Entrepreneurs

Social Media Week Lagos 2013Meredith Pruden | Mer-itocracy Creative@mer_creative | www.mer-creative.com

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Why Online Marketing?

• 2.4B Internet users worldwide

• 4.5M in Africa

• 67% of online adults use social networking

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Why Online Marketing?

•The Consumer Purchase Path

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What is Online Marketing?

• Online/Digital Marketing

• Interactive Marketing

• Engagement/Experiential Marketing

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Online Marketing at its Best

• is interactive NOT transactional

• is a 2-way conversation NOT a barrage of marketing messages

• is a philosophy NOT a set of tactics

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And so, we move on to Interactive Marketing!

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The Tool Kit• Crowdsourcing

• Geo Targeting

• Live Chat & Tweet

• Memes

• Blogs

• Guerrilla Marketing

• Webinars

• Reviews & Reputation Management

• Email Marketing

• Infographics

• Banner Ads

• Content Marketing (opt in to eBooks & whitepapers)

• SEO & SEM

• eCommerce

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Real-Time Interactive

• Oreo

• Power goes out at this year’s Super Bowl

• Quick thinkers on Oreo’s #sm team Tweet this ad with the tagline, “Power out? No problem.”

• RT 15K times and garnered more attention than the TV ad

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Real-Time Interactive • More Oreo

• Just a week later

• Justin Timberlake performs at The Grammy’s in a bow tie and Oreo Tweets this...

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Concepts

• Gamification

• Shareability

• Virality

• Attention Economy

• User experience (UX)

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Best Practices

• Tie communication, marketing and social strategies to business objectives!

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Best Practices• Content is King

• Automation

• Listen!

• Be transparent

• 70/20/10 rule

• CAN-SPAM act

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Quick Tips

• Multimedia

• Secure brand names

• UX across devices

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