Download - Online History
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MEDIUL ONLINEIntaractivitate, Comunicare, Publicitate
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UN NOU MEDIA: WORLD WIDE WEB
Radio – 50 milioane ascultatori 38 ani.TV – 50 milioane telespectatori 13 ani.Internet – 1.733 milioane utilizatori 19
ani.Facebook – 50 milioane utilizatori in 5
aniGoogle – 31.000 milioane de cautari
lunar
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NUMARUL UTILIZATORILOR DE
INTRENET IN ROMANIA
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PROFILUL UTILIZATORULUI ROMAN
DE INTERNET Studii demografice trafic.ro 2000 de site-uri din Romania si un esantion reprezentativ
de peste 125.000 de respondenti
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CE CAUTA UTILIZATORUL?
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DOMENII DE INTERES ALE UTILIZATOTULUI
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UN NOU MEDIA: WORLD WIDE WEB
AVANTAJE DEZAVANTAJE
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UN NOU MEDIA: WORLD WIDE WEB
Promovare atat pe termen scurt, cat si lung
Intrarea rapida pe piata
Costuri mici, livrarea mesajului instant
Rezistenta si persistenta
Decizii in timp real / Flexibilitate
AVANTAJE
Interactiune directa cu targetul
Statistici in timp real Interactivitate
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UN NOU MEDIA: WORLD WIDE WEB
Fragmentarea targetului
Dinamica extrema Targetare anevoioasa
a niselor Limita de varsta a
utilizatorului (50 ani) Credibilitate
indoielnica a contentului
DEZAVANTAJE
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ADVERTISING ONLINE
Microsite Website Blog Corporate Blog Social network Newsletter Mass mail neconventional Viral/ Endorsement
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TIPURI DE FORMATE Text ads Banner Ads
Floating ad Expanding ad Wallpaper ad
(Takeover ads) Trick banner Pop-up Pop-under Video ad Interstitiale Rich Media
Reclame Hybrid Sponsorizări şi
Parteneriate, Link exchange
Reclame E-mail (Newsletter, insert in Newsletter)
Advertoriale Optimizarea pentru
motoarele de cautare
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CE FORMATE “FAC ZGOMOT” IN
PUBLICITATEA ONLINE
VideoRich mediaNewsletterOptimizare in motoare de cautare
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PLANIFICARE MEDIA Obiectiv • notorietate• conversie • vanzari Target• b2b / b2c• demografice• geografice Categoriile• business news• retele sociale • siteuri cu targetare
demografica exacta
Buget • unici targetati
(unici targetati * frecventa * CPM sau CPC mediu)
• canal• tip campanie Siteuri• % categorie • % site
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CAMPANIE ONLINE
CPM (cost pe mia de afisari)CPC (cost pe click)CPA (cost pe actiune)CPL (cost pe lead)Cost pe conversie
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CUM MASOR EFICIENTA UNEI CAMPANII ONLINE
Afisari Vizitatori unici Vizite Pagini/vizite Atentie sau Timp mediu pe site Vizitatori noi ( New/ Returning) Bounce rate Rata de revenire (Returning/ Vizitatori) Rata de click (CTR)
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RELEVANTA CONTINUTULUI
Top pagini Pagini intrare Top continut Pagini ieisre Bounce rate
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CUM FIDELIZEZ UTILIZATORII
Concursurile Crearea de mecanisme care au o
componenta de social networking puternica (interactivitatea)
Newsletterele periodice Furnizarea in mod constant continut nou Avantaje specifice
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7 TENDINTE PENTRU 2010
Potrivit estimarilor, publicitatea online isi va majora ponderea in industria de profil de la aproximativ 10% in 2009, la 15% la
sfarsitul lui 2011.
1. Video2. Stabilizarea numarului de utilizatori3. Social media4. Convergenta5. Serviciile mobile6. Comertul prin retele sociale7. ”Criza” este un plus pentru online
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MEDIUL ONLINE
Va multumesc
Va multumesc.