Download - Oakland athletics
Oakland AthleticsOakland AthleticsThe newThe new
Not some lame yellow & green jerseys
homeaway
Mission Statement
Bringing inspirationand innovation to every athlete and community member
Key PlayersKey Players
Dallas Braden◦Pitcher◦Bats: Right◦Throws: Right◦6'3" ◦245 ◦May 31, 1984
Hideki Matsui◦Designated Hitter◦Bats:Left◦Throws: Right◦6'2" ◦210 ◦Jun 12, 1974
New Mascot
Steve the Athlete
Target AreaTarget Area
Oakland, California◦CPI: 226.051%◦Median household income $40,055 (1999)◦Population:397,067 (2006 estimate)◦Unemployment: %9.9 (Dec 2010)
Target MarketTarget Market
Teenagers Young FamiliesAges 15-18Boys & GirlsLive with parentsPart-time jobSocialInterested in AthleticsLives in the metro-
Oakland area
Parents ages 25-40Kids ages 5-12Combined income
$100,000Caucasian or African
AmericanLives in the metro-
Oakland areaBuys Nike ProductsShops at Target &
Meijer
ConferenceConference
American League Western Division
◦Seattle Mariners◦Los Angeles Angels◦Texas Rangers
Jack Hannahan
Brett Anderson
Dallas Braden
Hideki Matsui
Ticket PricesTicket Prices
One game: $7-$75Seasonal: $5-$30 per gameGroup Rates: promotions available
Team ApparelTeam Apparel
Jerseys: $35-$50◦Custom: $65
T-shirt: $10-$35Baseball cap: $15Sweatshirt: $40
AdvertisementAdvertisement
Friday Games4 ($15) Tickets 4 large sodas4 hot dogs 4 bags of popcorn or chips1 ($10) parking voucher$100 Value ONLY $65
You’re Invited You’re Invited Who: All High School StudentsWhat: High School DayWhen: Any week-day baseball game
(Mon.-Fri.)Where: The ColiseumBring your high school ID and
receive $5 off your ticket and a free hot dog
Group Rate PromotionGroup Rate Promotion
10-25 people◦$5 off each ticket◦Free Bag of chips for each person
26-40 people◦$7 off each ticket◦Free Hotdog combo per person
41 or more people◦$8 off each ticket◦Free Large Pizza for every 3 people