© 2004 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
NSP Software Summit:
Evolution To All IP - HP's IMS Strategy
Phil ShryockOpenCall Solutions Program Manager, HP
March 2, 2005 2
Topics• Market−Service Provider pressure points−A way to release those pressure points
• Solution opportunities and solution evolution • HP OpenCall IMS Strategy−Vertical OpenCall IMS products−OpenCall IMS - Application Framework
• Summary
March 2, 2005 3
Market movement toward an all IP network• IP networks are being used for signaling and voice traffic • Transition to VoIP is accelerating • Service providers are accelerating the installation of fiber
and high speed mobile data networks• Convergence of IT & telecom services infrastructure• Migration to a convergent network infrastructure• Increased capability & flexibility at the device - opening the
doors to service innovation• Emergence of open standards, open architectures – for the
next wave of technology
March 2, 2005 4
Service delivery pressure points• High OPEX & CAPEX continue to be a major cost
factor− Integration & going operational cost− Legacy service delivery platforms
• Vertical service silos within & across network infrastructures− Handicaps to service innovation & convergence
• Timely implementation of service offerings• Competition
− New low cost broadband service providers are emerging & evolving
• Service complexity− Identifying & implementing cost effective sticky services− Simplifying complex service offerings− Enticing customers to use complex new services− Navigating a set of overlapping & conflicting industry
standards• Integration of legacy telephony & IT
March 2, 2005 5
How do you release the pressure? By providing a new wave of IMS
‘sticky’ horizontal solutions that− Totally integrate multimedia, data &
voice within a single user session−Are instant in nature − Focus on customer environments &
their lifestyles−Are complex in nature, but simplistic
to use−Are device and network agnostic−Can be easily enhanced and
expanded as the IMS network and standards evolve
March 2, 2005 6
Example of a horizontally integrated solutionTo provide real-time multi-dimensional services to serve ‘instant’ behaviors of consumers
Mobile, instant,group &
communities To take advantage of forever changing lifestyles and
evolving technologies to generate new styles of
communication services
InstantPush to Talk
Instant Content Sharing
InstantGaming
InstantAudio
Conferencing
Telecom Assets
Totally Integrated solution
March 2, 2005 7
Where are IMS solution opportunities?
• Vertical Market Segments− Personal Communications− Business Communications− Medical− Emergency Services− Transport− Security− Entertainment− Billing− Government
Mix and match components
LocationPresence
VideoVoice
Messaging
IMS Services Complex in Nature Simple to Use
Services tailored for vertical markets
Market Needs
OpenCall and Partner Products
IMS
Conferencing
March 2, 2005 8
IMS solution evolution
• Proprietary environments− development − deployment− back office
• Multi-network domain unfriendly
• Totally siloed based
• Non integrated data and management models
• Movement to a standards based environment
• Deployment of application-independent shared components
• Move toward− integrated data model− integrated management
model
• Continued movement to full standards based environment
• Vendor agnostic• Horizontal service
delivery framework• Integrated data and
management model• Network agnostic
solutions• Device independent
solutions
Pre-IMS Solutions Non-integrated IMS Solutions Integrated IMS Solutions
2004 2005 2006 & Beyond
March 2, 2005 9
Disclaimer
HP confidential – Subject To Change
The purpose of the HP strategy is to provide information on product plans and directions.
This information is available to customers under confidential disclosure agreement (CDA).
The content represents HP OpenCall BU strategies and is therefore subject to change.
OpenCall BU is ready to consider any request for commitment that has an appropriate customer
counterpart.
March 2, 2005 10
What is HP OpenCall IMS all about ?
•Service enabling technology•IMS network elements (HSS, MRF, AS, Presence, GLMS, DDM) •Protocol Stacks (SS7, SIP, Diameter )•Operations Support Systems
+
•Applications•Location enablement•Business support system
•Innovation - HP Labs, Devices, OS, Data management, Services, Integration, etc.
•Hardware – NonStop, HPPA, Itanium, Commercial and NEBs•OS – NSK, HPUX, Linux•Controllers, (SS7, specialized IP)•Devices ( PDA, PC, Laptop, etc.)
HP Carrier Grade Assets
HP IT Assets
HP Telecom Assets+ HP Partner
Assets
HP Integration & Support Services
++
•Global•Integration tailored to the customer
7x24x365 support
OpenCall IMS
Differentiating end-to-end
IMS solutions=
March 2, 2005 11
HP OpenCall IMS market strategy
• Drive network & service evolution, not revolution
• Stimulate & proliferate market with customer attracting innovative solutions
• Provide end-to-end solutions not bound to specific network domains
• Entice customers to move to IMS by providing seamless migration from legacy environments
• Provide application framework for introducing new solutions in a common, structured manner
• Set clear boundaries of where HP OpenCall products fit within the IMS infrastructure
March 2, 2005 12
HP IMS reference model
Central Office IP-PBX
SS7
IP
Services
SoftswitchMSC
BSS&
OSS
STP
SCPMedia
Gateway Controller
GGSNMedia
Gateway
Owner of service will totally own the customer
Voip/WifiWireline Wireless SignalingPacket Wireless
Service Creation and Management
ServiceDeliveryPlane
CSCF-I CSCF-P CSCF-S
IM-SSF
Gateways
Presence Server
Home Subscriber Server
Generic User Profile
Group List Mgr Server
Application Server
Multimedia Resource Function
Service Delivery Gateway
Service platforms
Service Enablers
IMS Session Control Plane
March 2, 2005 13
Making the move to IMS happen –through technology and partners
• Introduce innovative horizontally integrated sticky solutions leveraging − HP partner products − HP OpenCall products
• Leverage HP & HP partner’s advanced technologies to accelerate introduction of integrated multimedia, voice & data solutions
• Work with HP partners & service providers to identify, develop and trial solutions
• Systematically evolve HP & HP partner products to standards compliance
IMS Service Delivery Plane
User Equipment
Application Plane
IMS Session Control Plane
IP backbone
Legacy PSTN/PLMN
MGWGGSN
SGSN
Service Platforms
Service Enablers
P/I CSCF S CSCF
Legacy Services
Native IMS Services
HPPartner
Relationships
March 2, 2005 14
HP OpenCall evolution to IMS
Service Platforms
Service Enablers
Services
Home Location Register
IMS – Home Subscriber Server
IN Service Control
IN Service Control + SIP
IMS Application Framework
IMS – Application Server
Legacy Legacy + some pre-IMS
Integrated IMS Services
Media Platform
Enhanced Media Platform
+ SIP
IMS - Enabled Media Platform
IMS – Presence Server
IMS – Group List Mgt. Server
IMS-compliant services
IMS
New IMS Services
Com
pliant IMS N
etwork Infrastructure
2004 2005 2006 & Beyond
March 2, 2005 15
Overview HP OpenCall IMS Service Enablers
March 2, 2005 16
OpenCall Home Subscriber Server (HSS)
• Key Functionality− Provides customer
Authentication Accounting and Authorization (AAA)
− Provides the master database for any given consumer
− Is responsible for holding user profile data
− Standards based (3GPP and 3GG2)
− Expandable Customer profile− Multi-platform configurations− Extensibility
• Available on Linux, NonStop and HPUX
• Lab release available today• Commercial release 2nd half 2005
MRF(C+P)
Cx ISC
Sh
Mr
SIP
SIP
Diameter
CSCF
HSS(AAA) AS
Gm SIP
March 2, 2005 17
OpenCall Media Platform (MP) with Multimedia Resource Function (MRF) Capabilities (1)
• A carrier-grade foundation providing advanced MRF capabilities
• Provides necessary multimedia resources needed to implement IMS services
• Combines IMS MRFP & MRFC functions, leveraging a distributed, layered architecture
• Both a service enabler and a service platform
• Open, highly-programmable network-based multi-media resources enriched with app server functions
• Enables support + enhancement of legacy apps
• Provides enhanced & extended programming capabilities, media resources control and mgmt
• Leverages HP’s leadership in VoiceXML• Not just for IP-based media streams
supports traditional voice (TDM) & VoIP• SoftDSP technology allows new
CODECS to be deployed easily, without service disruption
Enables evolution from legacy to full IMS solutions
March 2, 2005 18
OpenCall Media Platform (MP) with Multimedia Resource Function (MRF) Capabilities (2)
• Lab release available today• 2005 OpenCall MP
− IMS MRF audio components− IMS MRF video solution pilot
• 2006 OpenCall MP − 3GPP MRF Video product
• Available on Linux and HPUX
Cx ISC
Sh
Mr
SIP
SIP
Diameter
CSCF
HSS(AAA) AS
Gm SIP
MRF(C+P)
March 2, 2005 19
OpenCall Presence Server / Presence Network Agent (PNA) (1)
• IETF SIP/SIMPLE Presence Server with HTTP/XML interface
• Presence Network Agent − Collects and send network related presence information on behalf of a
presentity to the Presence Server, as specified in 3GPP and 3GPP2 specifications
• Support presence information for both ANSI and GSM wireless network− Subscribers’ registration information on circuit (2G), packet (2.5G), IMS
(3G) domains− Call states: busy or idle− Dynamic location information from MPC/PDE, GMLC− UE attachment status on WLAN
March 2, 2005 20
OpenCall Presence Server / Presence Network Agent (PNA) (2)
• Support standard based presence interfaces: IETF SIP/SIMPLE, 3GPP, 3GPP2, and OMA.− Easy integration with the service provider’s existing IM, Chat, PoC, and other
messaging systems
• Supports HTTP/XML interface • Optimize collection of network presence information by using “push” methods
instead of “polling”. − Major reduction of unnecessary polling network traffic
• Allow flexible activation & deactivation of network interfaces to control flow of presence information
• Location is supported • Collect & create charging records by collecting detail access information
• Available on HPUX
• Lab release available today
• Commercial release 2nd half 2005
March 2, 2005 21
OpenCall Group List Management Server (GLMS)
• Stores and manages IMS group membership information
• Establishing multi-user communication sessions (PoC, conferencing, etc.
• Creating virtual communities (e.g. anonymous groups)
• Filtering incoming communication (e.g. DnD by black lists/white lists)
• Sharing status information with friends/family/colleagues
• Synchronization with enterprise distribution lists
• An integral part of the extended user profile
UE
GLMS(Shared XDMS)
Presence Server
PoC Server
Im or GM-3 or Ut Ipl o
r GM-5
Ik or GM-7
GLMS Management/
Administration
GM
-4
Application Server
• Available on Linux• Controlled Availability Version -
2nd Qtr. 2005• General available – 2nd Qtr.
2006
March 2, 2005 22
Tying it all together…HP OpenCall –Application Framework
March 2, 2005 23
HP Service Delivery Platform Architecture -- IMS Application Framework in the Network
OSS
BSS
Web Services
IT / EnterpriseServices
3rd-partyService
Providers
HP SDP Common Framework
IMS Service D
omain
2G/TDM Service Platforms OpenCall IMS Service Platform
HP/Partner IMS Service Enablers2G / TDM Service Enablers
End User Devices (Mobile phones, PCs, iPAQs…)
Network infrastructure
Real-Time IP Media Services
IMS Control Layer
2G / TDM Network Assets HP/NEP IMS Network Assets
2G / TDM Network Services
OSA/Parlay Framework
March 2, 2005 24
Delivering on the opportunities: HP OpenCall - Application Framework
• A integrated & secure solution development, delivery and hosting framework
• A common, open application infrastructure through delivery of high value integrated solutions
• Ability to share/re-use common service functions• Extends service development to 3rd parties• Simplifies service interoperability• Enables efficient device management• Easily Extensible• Solutions
− will drive the development of the HP IMS Application Framework
− can be network and device agnostic
Framework for delivering turnkey IMS services
March 2, 2005 25
HP OpenCall IMS AF - Value Proposition
• Ease of use - Integrated management• Simplified operations - Integrated &
shared data capabilities• Mix and match capabilities – Integrate
services from multiple third parties• Deployment options – that match market
and business requirements• Simplified integration & improved
agility moving forward - Open & standards-based components and interfaces
• Quicker time to market and lower implementation cost – reuse from integrated building blocks
March 2, 2005 26
Detailed view – OpenCall IMS Application Framework
OpenCall IMS – Application Framework
IMS Session Control
Devices
Presence
Telecom Assets –Shared Components
GLMS MRF HSS
Etc.
SIP
Diameter
OpenCall IMS – Application Server
Telecom Assets –Protocols
Messaging Gateways
Content Gateway
Content Gateway
IM-SSF
Data Manager
Policy Mgr.
Application Mgr.
Session Mgr.
3rd-partyService
Providers
HTTP
Applications
Applications
Applications
Protocol Interfaces
QOS
Identity Mgt.
Telecom Assets -Common Functions
Device Mgt.
Security
Common Functions Interface
Sub-Systems
ETC.
Shared Component Interfaces
Web ServicesDomain
IT / EnterpriseNetworks
Online & Offline Billing
Systems
OSS Systems
OSS/BSS Interfaces
Northbound Interfaces
Policy Data
Media ObjectsUser
ProfileService Data
Etc.
March 2, 2005 27
Example of a horizontally integrated solution using OpenCall IMS - AF
InstantPush to Talk
Instant Content Sharing
InstantAudio
Conferencing
Instant Messaging
PresenceBSS & OSS
Totally Integrated end to end solution
MRFHSS
Integrated and shared data
Single provisioning point
Single point of management
Messaging
Single view of integrated solution
Device Management
View optimized by device type
CSCF
March 2, 2005 28
Summary
March 2, 2005 29
Proof Point - HP OpenCall IMS Experience Center
OpenCall IMS Experience Center environment• An IMS environment used to
demonstrate integrated, complex, fixed and mobile IMS services in a simplistic manner
• To demonstrate − IMS solutions that are complex in
nature but simplistic to use− How multiple types of consumer
devices can be used seamlessly within a single IMS solution
− How services can work seamlessly across all network domains
− Focus on optimizing the end to end user experience
− Two experience centers up and running• Richardson, Texas• Grenoble, France• In Planning stages for one in Asia
OpenCall IMS products
OpenCall partner network elements (Call State Control Function (CSCF)
OpenCall partner services
HP and partner OSS and BSS
solutions
OpenCall demo services
March 2, 2005 30
Why HP for IMS?•Strong base of intellectual property
•Strong global partner base
•Customer definable deployment environments
•Reliability and scalability of product
•End-to-end consulting and integration capabilities
•Providing a first-to-market advantage
•Providing simplicity to the most complex solutions
March 2, 2005 32
For additional information on:Evolution to All IP - HP's IMS Strategy
Enabled by HP OpenCallEnabled by HP OpenCall
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