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IXDAHel 4.9.2014 @NordkappIxDA Helsinki x Helsinki Design Week: Flux
Notes by Tiina Lehtonen
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Theme
Talks about sosioeconomy, culture, behaviour, ethnography
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Ville Tikka
Wevolve.us
“Ville Tikka works as Strategy Director at Wevolve, a Helsinki and New York based transformation company. He revels in cultural and technological revolution and has a knack for creative business, brand and design transformation. Before co-founding Wevolve in 2010, Ville worked with Nokia as Senior Futures Specialist in New York and Helsinki, focusing on anthropological and socio-cultural research and foresight, doing field research on five continents, and directing global research, strategy and innovation projects with Nokia's design, brand and business teams and with leading global agencies.”
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2nd flow of value making
http://www.tekes.fi/Julkaisut/Arvonluonnin_uusi_aalto_309_2014.pdf (In Finnish)
Ohutta arvoa tuottavat
bisnesmallit Arv
onlu
onni
n uu
si
aalto
Loikka
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Lyhyesti
”Uuden aallon runsas arvon luominen tapahtuu kokonaisvaltaisesti (ihmiskeskeinen arvolupaus) ja sen perusta on arvosysteemeissä.”
”Runsas arvo syntyy ihmisten kokemuksissa sekä toiminnan että sille annettujen merkitysten kautta.”
”Runsas arvo on sekä henkilökohtaista että jaettua ja siten sekä hyödyllisempää että merkityksellisempää kuin ohut arvo, jossa korostuu vain arvon henkilökohtaiset ja taloudelliset ulottuvuudet.”
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DesignPa
rtner
s Outside
Inside
Whatyoudo
Whoyouare
Design
BrandProduct
PurposeProcess
Designfullfillspurpose
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Experienced value
Product/service is just the tip of the iceberg
Product&
story
Value systems
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Value
Social
Cultural
Emotional
Functional
Shared
Meaning
Personal
Action
Value
Social Cultural
Functional Emotional
Shared
Personal
MeaningAction
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Anu K. Nousiainen
@Nuflow
“Anu K. Nousiainen is a service designer / business developer. For the past 15 years, Anu has been working as a futurist, ethnographer and a service designer on digital solutions for both global corporations such as Nokia and Finnish governmental agencies and various companies. Her strength lies in combining futures forecasting and business design with service design capabilities.”
Cultural cockpit 3xE:Engage, Enable, Empower
3xS:Sensing (gather signals, sense them), Solution (meaningful stuff), Seizing (create something)
Pattern recognition, Omnipresence, Latent needs that people do not say Innovation (*
*) ”Latent needs are overplayed as an innovation dynamic.” http://www.cloudave.com/32398/latent-needs-overplayed-innovation-dynamic/
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Henrik Rydberg
Shapeways.com
“Henrik Rydberg works as the Director of User Experience at Shapeways in New York, bringing 3D printing to the masses. Leading design and user experience across the organization, experience and product strategy, product design, leading customer research efforts. Before Shapeways he worked for companies such as Tinkercad and founded Aisti Medialab, later acquired by Crasman Co. He was also one of the founding members of IxDA Helsinki in 2008.”
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3D printing
3D printing is blogging real things.
Making something out of steel used to required blacksmith skills. Average Joe can now do the same with 3D printing.
What is needed to success
Material
Software
Change for consumer behaviour
3D technology enables personal products
e.g. gifts, jewellery
Enables ”craftmanship”
No to massproduction (*
No warehouses or stocks
Brands? Copying? Immaterial rights? Marketing? Brand engangement?
Tailor your own Hasbro’s My little Pony. Transformers? Star trek?
Rethink what design can do!
*)If gangs with their tailored own gang style knifes. Finally tailored apps? Tailored services?
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