Download - Non-for-Profit Marketing
Social Media For Your Non-Profit
Marketing
is not a bad word
Marketing
Non-Profits
Have Customers
Non-Profits
Have CustomersAre a Business
Non-Profits
Have CustomersAre a BusinessNeed to Market
Non-Profits
Need to tell a story
Using Social
Donate $ Here are our results
Here is the story
Did you see our results
Social Platforms
Multimedia Sharing
Social Media
Social Media
Mike Bailey-Gates, Flickr
Listening
Social Media
Mike Bailey-Gates, Flickr
ListeningEngaging
What are you currently on?
Find the Super-Users
Ask for Advice
Give to Get
Think before
Social Policy
Think before
Non-Profit - Customer - Volunteer
Getting started…
Get Set
Get to Know theSocial Network:
Get to Know theSocial Network:
The Audience
Facebook:• has 1.06 billion users.• daily active users 618 million• average visit lasts 23 minutes• 46% of users are over the age of 45• 57% of users are female (43% male)• lets talk college 57% of Facebook users have “some college”
24% bachelors or graduate degree• income
47% of make between $50,000 – $99,000 33% between $25,000 – $49,999
Maintenance
Originally uploaded to Flickr by THOR
• Update your profile • Answer questions
• Ask questions
• Interact & participate
Personal & Business
Be Yourself
Be Yourself
And Business
And Business
And Business
Total number of connections between local businesses and users: 2 billion
And Business
Total number of connections between local businesses and users: 2 billion
Average number of weekly local business page views: 645 million
And Business
Total number of connections between local businesses and users: 2 million
Average number of weekly local business page views: 645 million
Average number of weekly comments on local business pages: 13 million
And Business Ads
And Business Ads
And Business Ads
What do I Tweet?
• New Blog Entries
• Podcasts
• Real Estate News
• Random Facts
• Breaking News
• Events
• Retweet
• Reply to People
Handy Apps on Twitter
• 500 million users• 13% of internet users also use Twitter• 54% of users use on their mobile devices• 36% of Twitter users tweet at least once a day• average time per month 170 minutes.• 34% of marketers have generated leads 20% have closed
How they break down:• 59% are female • 41% are male
Get Linked
• 200 million users• 75% of users use it for business purposes• 2 million companies on LinkedIn• 50% of users have a bachelors or graduate degree• average income is north of $100,000• every Fortune 500 is represented
How to get Linked
How to get Linked
How to get Linked
Groups
Discover Google
Google+ Stats
• has 343 million users (fastest growing)
• users are 71% male• most common occupation is an engineer• 44% are “single”
Discover Google
Google+ best uses
• establishes expertise• Local marketing• Ties in all Social Media
Other great ways to get Social
Get Pinned
• has 48.7 million users• top interests of Pinterest users are crafts, hobbies, interior design & fashion• average visit lasts 14.2 minutes• 80% of Pin are Re-Pins
How it breaks down:• 82% female • 18% male
Lights & Action
• 1 billion users • 4 billion views a day • In 2010 had 700 billion playbacks• 60 hours of video is uploaded every minute• more video uploaded in 60 days than the 3 major US networks have created in 60 years• Users spend a total of 2.9 billion hours per month (326,294 years)
100 million users
100 million users
7.3 million daily users
100 million users
7.3 million daily users
40 million photos daily
Other things to ConsiderGeneral social media statistics
• Women are more active on social media than men – 55% vs 45%• North American consumers show the strongest interest in using social media for deals (45%)• A 2011 study confirmed that social media users dine out more and are more likely to become return customers• 43% of all online consumers follow or are a fan of a brand• 57% of people talk to people more online than they do in real life
Other things to ConsiderGeneral social media statistics
• Women are more active on social media than men – 55% vs 45%• North American consumers show the strongest interest in using social media for deals (45%)• A 2011 study confirmed that social media users dine out more and are more likely to become return customers• 43% of all online consumers follow or are a fan of a brand• 57% of people talk to people more online than they do in real life
Social Media = Listening
• Reach a desired audience
• Engage people
• Offer opportunities to increase revenue
Goals to Measure
Questions?
Photo by jn2race