Christmas is only a few weeks away.No matter who you are, this handy guide will help to get you ready to make the most of it.
66%OF
BLACKFRIDAY
SHOPPERSPURCHASED
ELECTRONICS 1
PER MIN OF
DOWNTIME
ONLINE SITESTHAT CRASH CAN
COST RETAILERS£5,800
3
20FOOTFALL FOR
RETAILERSHAD
INCREASE INSMALL BUSINESS SATURDAY
SMALL
%
IN 20142
• If you’re buying electronics, make sure they’ll work at workThe most popular category on Black Friday was electronics (e.g., tablets and phones). Since most end up at work, make sure they fit with company IT policies.
• Make sure you stay productive, even while shoppingNo matter where you shop, stay connected. Make sure you have the right mobile productivity devices.
• Keep an eye out for your favourite brandsKeep an eye out especially for device manufacturers, Christmas is prime time for new product launches like Surface Pro 4 and often big discounts.
Top Tips forSHOPPERS66%
OFBLACKFRIDAY
SHOPPERSPURCHASED
ELECTRONICS
Windows 10 empowers you to do great things. Start your free trial now.
1
Devices powered by Windows 10 are built to work in your IT environment, and help you stay productive wherever you’re working this holiday season
Minutes spent shopping in the workplace4
199 minutes
Where will people be spending their Christmas budgetWhere will people be spending their Christmas budget?1
Online
Convience Store
Other
Out of town retail parks
Shopping Centres
Large supermarkers
High Street
34%
3%4%
8%
10%
19%
24%
200
180
160
140
120
100
189 minutes
Over 3 hours spent shopping at work
• Timing is keyRetailers need to pinpoint when to reach their customers with the right offer
• Customer experience isn’t just in your storeRetailers need visibility and coordination between stores, distribution and marketing.
Top Tips forSMALL RETAILERS
Microsoft Dynamics for Retail helps retailers delight customers with excellent customer service even during peak seasons. It also gives you visibility into your supply chain so you can plan and scale for peak times in demand.
• Small Businesses, big buzzSocial media conversations and footfall traffic were in the millions, and 2/3rd of UK consumers knowing about the day; is your business scaled to capture the buzz?
20FOOTFALL FOR
RETAILERSHAD
INCREASE INSMALL BUSINESS SATURDAY
SMALL
%
IN 2014
16.5M #SmallBizSatUKSHOPPERS
3.5M FACEBOOKVIEWS
64% UK CONSUMERSAWARE OF THE DAY
Start your free trial now
Top 3 issues with sub-standard shopping experience1
31%COST OF DELIVERY
22.3%TOO MANY
20.5%IN STOCK
TOO HIGH
MARKETING EMAILS
ITEMS WEREN’T
When do you plan to do the bulk of your Christmas shopping?1
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%35%
30%
25%
20%
15%
10%
5%
0%Two months before
One month before
Black Friday
Two weeks before
One week before
Christmas Eve
> Two months before
2
• Cyber Monday isn’t just one dayBe ready for peak demand throughout the season.
• A crashed website means more than lost revenuewebsite crashes can damage customer trust and limit future purchases.
Top Tips forONLINE SITES
How did you shop on Black Friday?1
Microsoft Azure helps retailers scale up quickly for Christmas
• Online experience is more than shoppingIt’s multichannel; reputation building through social media like Twitter has a big impact.
PER MIN OF
DOWNTIME
ONLINE SITESTHAT CRASH CAN
COST RETAILERS£5,800
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70%
60%
50%
40%
30%
20%
10%
0%online offline
3
95%OF
BLACK FRIDAYSHOPPERSMADE AN ONLINE
PURCHASE 2
£138
,000
Downtime costs
(£/hour) for small
83% OF POPULATION PLANTO SPEND A PORTION OF THEIRCHRISTMAS BUDGETONLINE1
181M VISITS ONBLACK FRIDAY
160M VISITS ONCYBER MONDAY
Find how Microsoft Azure (our cloud platform) can help retailers can unlock the power of your data during peak demand. Start your free trial now.
5
5
retailers3
Sources1. Planning for peak: 2015 and beyond; Retail Week2. https://www.smallbusinesssaturdayuk.com3. The Impact of Network Downtime on Businesses Today; Network First4. British workers to spend 96m hours buying Christmas presents online; The Telegraph5. How Black Friday and Cyber Monday 2014 shaped up; Internet Retailing