Download - Nike PPT ON BUSINESS ETHICS
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Operations of NIKE in South East Asia
PRESENTED BY: S. S. NAGARGOJE. 17 M. S. GOREGAONKAR. 18
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AN OVERVIEW OF A CASE
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PROBLEM STATEMENT
The denial of Nike to any responsibility for the unethical practices of its contractors.
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Is Nike going in the proper way to outsource manufacturing operations to countries where wages
are low?
Nike is not going in a proper way
Nike outsource all its manufacturing to contractors in low wage countries
These contractors in less developed countries exploit their workers
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Why Nike received worldwide protests over ‘sweat shop conditions’ in factories across South
Asia ?
Deplorable labor practices
(Miserable working conditions, poor wages, forced overtime & arbitrary abuse)
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Do you appreciate Nikes marketing efforts?
We cant appreciate marketing efforts of Nike
Manufacturing workers are being exploited at maximum & the company’s resources are poured into high profile marketing
The amount spent on brand ambassador would be more than the collective wages of thousands of workers
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What is your opinion if one single person like Michael Jordan gets a money of US $2 million whereas the wages of
thousands of people in Indonesia put together will get less than that amount?
Nike is exploiting its workers miserably, while on the other hand spending million dollars on a single person for promotional purpose
Its against the ethical & responsible business practices
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Do you appreciate the arguments of GM, Nike incharge of Indonesia?
• No. Arguments of GM cant be appreciated.
• Instead of accepting the facts & finding solution for it, GM has been showing arrogant attitude supporting the irresponsible & immoral business practices of Nike
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Strengths
Signs star athletesOwns no factory swoosh logo Well known established brand Market leader
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• Nike don’t know the 1st thing about manufacturing .
• Women’s apparel • Quality of employees • corporate reputation
Weaknesses
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Opportunity
Global –Go after affluentSport fashion goods Expand licensingInternal expansion Acquisitions
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Smart competitors ,rebook Currency fluctuations Laws Technology
Threats
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