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RISE - OF THE -
news feed economy
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www.noticeagency.com
For many years we did marketing in a way where we did maybe two or three spots a year, today we create 400 pieces of digital video and content in that same timeframe.
KRISTIN PATRICK, svp of global brand development at PepsiCo
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FRANKENTIME
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4#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE
US
Adul
t Hou
rs S
pent
Pe
r Day
0
1.25
2.5
3.75
5
2010 2014 2016 2018
Desktop Mobile Other
news feed economy
RISE- of the -
FRANKENTIME
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5#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE
news feed economy
RISE- of the -
US
Adul
t Min
utes
Sp
ent P
er D
ay
0
15
30
45
60
2012 2013 2014 2015 2016 2017 2018
US Adult Time Spent in Digital Video Per Day
FRANKENTIME
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AppamsFamily
The
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7#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE
14%
86%
news feed economy
RISE- of the -
24%
76%
US Adult % of Time Spent in App
US Adult % of Time Spent in Mobile Web
SMAR
TPHONE
TABL
ET
AppamsFamily
The
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8#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE
news feed economy
RISE- of the -
49% 51%0 Apps
1+ Apps
AppamsFamily
The
Smartphone users number of app downloads per month age 13+
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VIDEOINVASION
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10#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE
news feed economy
RISE- of the -
VIDEOINVASION
18-34
35-49
50+
0% 25% 50% 75% 100%
TV Radio STV Desktop Mobile
2016 Media Consumption by Age
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11#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE
news feed economy
RISE- of the -
VIDEOINVASION
Cum
ulat
ive
Impa
ct
0%
25%
50%
75%
100%
0 3 5 10 15 20 25 30
Ad Recall Brand Awareness Intent to Purchase
Seconds of Video Watched
Native Facebook Video
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12#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE
news feed economy
RISE- of the -
VIDEOINVASION
$0.00
$0.15
$0.30
$0.45
$0.60
Facebook Average Cost Per Post Engagement: Healthcare/Pharma
Image Video 360
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NOSFERADTU
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14#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE
64%36%
Millennials age 18-24 who currently use ad blocker technology on one or more device
Millennials age 18-24 who do not currently use an ad blocker
news feed economy
RISE- of the -NOSFERADTU
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ATTACK- OF THE -
CHAT BOTS
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16#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE
Goo
gle
Insi
ghts
New
s Se
arch
0
40
80
120
160
2012 2013 2014 2015 2016
Chatbot News Mentionsnews feed economy
RISE- of the -
ATTACK- OF THE -
CHAT BOTS
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www.noticeagency.com
The media landscape is getting less fragmented as US consumers in all age groups spend more daily time on mobile devices in just a few news feed style apps. Marketers that dominate these feeds will win the day in 2017.
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RISE - OF THE -
news feed economy
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RISE news feed economy
in order of appearance
Develop and budget for a platform native video strategy and reevaluate your channel mix
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Develop and budget for a platform native video strategy and reevaluate your channel mix
Understand new mobile first ad units
RISE news feed economy
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Understand new mobile first ad units
Decide if new technologies like chat bots and 360 video are right for your brand
RISE news feed economy
NOTICE.
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are right for your brand
RISE news feed economy
NOTICE.A SOCIAL CONTENT AGENCY
www.noticeagency.com