Download - Next generation content technologies
Next Generation Content Technologies
Content Strategy Forum ´13 , Helsinki 11. - 13.9.2013
Prof. Caj Södergård
VTT Technical Research Centre of Finland
208/04/2023
VTT Technical Research Centre of Finland
VTT IS a globally networked multitechnological applied
research organisation
VTT HAS extensive cross-disciplinary technological and
business expertise unique research infrastructure comprehensive global partnership networks in
business, industrial and research communities
VTT CREATES new technology and science-based innovations in
co-operation with domestic and foreign partners
Focus areas of research Applied materials Bio- and chemical processes Energy Information and communication
technologies Industrial systems management Microtechnologies and electronics Services and the built environment Business research
VTT Group
Turnover 316 M€ (2012)
Personnel 3,206 (31.12.2012)
Established 1942 VTT has been granted
ISO9001:2008 certificate.
308/04/2023
How to serve the multitude of user devices ?
Smart interaction with content
Content targeted to user context
Topics
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Currently: content goes mainly to PC
Print first → Digital first
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Coming years: A lot of new screens….
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→ Mobile first
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Electronic paper
Source: Leia Media, Next Media
Low-cost replacement for paper – not a tablet computer
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Smart television
Source: Samsung
Source: LG Electronics, Flickr
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Glasses
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Source: Antonio Zugaldia, Flickr
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Smart watches
Source:Bin im Garten, Wikipedia
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Public screens – digital signage
Source: Next Media
1108/04/2023
How to manage the terminal “chaos”:Create once - publish everywhere
Content
1208/04/2023
How – by future friendly content
Separate content and presentation Long traditions (…Aristotle) SGML HTML + Stylesheet CSS… XML, XHTML HTML5 ePub
Source:VTT
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“Rhetoricians have long created and used a distinction “between what is communicated through language and how this is communicated”:
Aristotle phrased this as the difference between logos (the logical content of a speech) and lexis (the style and delivery of a speech)
Gideon Burton in “Silva Rhetoricae”
Already the ancient Greeks separated content and presentation
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How – by future friendly content
Separate content and presentation Long traditions (…Aristotle) SGML HTML + Stylesheet CSS… XML, XHTML HTML5 ePub
Metadata central – more preparations, but savings later on
Modern Content Management System (CMS) should enable this Responsive Web design
In practise difficult - meaning is often coded visually
Source:VTT
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Two visualisations of the same content in HTML5
Source:VTTPhone view Tablet view
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Moving sessions across terminals - Korean N-screen
Source: KI-ITC
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How to serve the multitude of user devices ?
Smart interaction with content
Topics
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Smart interaction with content
The magic of touch
ia
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Source: Kaisa Aalto,Next Media seminar 16.2.2012
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Window Shopping – case Adidas
Source: Yahoo
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Smart interaction with content
The magic of touch
Speech recognition
Gesture, finger, face recognition
ia
Source: VTT
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Speech recognitionGesture control
Brain-computer
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Smart interaction with content
The magic of touch
Speech recognition
Gesture, finger, face recognition
Future: thought, feeling….
ia
Source: VTT
Source: Next Media
2408/04/2023
How to serve the multitude of user devices ?
Smart interaction with content
Content targeted to user context
Topics
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Content targeted to user situation (context)
Enhancing print with virtual objects (Augmented Reality)
Presenting objects (shops, attractions…) in the camera view of your phone
City Lens. Source: Nokia
Sparkly Market campaign. Source:VTT
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…like news in spatial context
Experiment in the Finnish Next Media program
View places of news and event announcements
The items are places in camera view of your mobile phone (Augmented Reality)
Next Media project
Research partner: VTT
Company partners: Sanoma, Undo, Forum Virium,
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Smart environments talk to you
Through
QR codes
Bluetooth
Geolocation
Near field communication (NFC)
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…like VTT´s media chair
Camera
2D-Code
Loadspeakers Video display
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Summary: Next generation content technologies
Current To keep track of Web server Device: PC
Properties Current Next Generation
User devices Mostly PC´s A multitude of terminals
Interaction with content Keyboard, mouse Touch, speech, gesture, brain
Targeting of user context Office, home
Location, environments
Leading principle Content & presentation bundled
Content and presentation separated: Logos ≠ Lexis
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VTT creates business from technology