Download - Newspaper history pp
Robin Murray
Codes + Conventions
Codes + Conventions- Broadsheet
Main headline is politics
Substantial amount of text
Entices readers to buy paper + grabs attention
Important topics- war
Banner to attract buyers
Quotation from interview
Few pictures
Big, bold text
Archaic font
Codes + Conventions- Tabloid
Big bold title grabs attention
Virtually no text
Cheap price
Daring, “low-brow” content attracts less educated readers
Ridiculous headline
“Judge frees ratface”- comical and audacious
Picture takes up whole page
Reality television
Difference between Local + National
Local National- Only contain stories on a local basis “Serving Frome and the surrounding areas”
- Contains national and global stories, “News from around the world”
- Contain plenty of adverts to fund the production and distribution of the paper
- Money comes from newspaper sales, so don’t contain many adverts
- Often pictures are in black and white as colour is too expensive
- Fully colour pictures and titles
- Very text based front page- very few pictures, lots of “main” stories
- Large picture takes up a lot of space, only one or two “main” stories
Local/ Regional/ National
Local newspapers- Very small area, inform locals of news and houses for sale etc. Light-hearted, comical stories.
Regional newspapers- Circulate a larger area and inform people of local news but also include several national stories, such as the election. Eg The Western Daily Press
http://www.thisissomerset.co.uk/westerndailypress.html
National newspapers- Distributed across the whole country and include all the major national and global stories. Eg The Times/ The guardian/ The Sun.
Maker of texts- Northcliffe Media
Large regional newspaper publisher in the UK.
Owned by The Daily Mail and General Trust.
30 publishing centers, 18 daily titles.
The Bath Times, Bath Chronicle and Somerset Standard.
5.8 million readers in the UK
115 local newspapers in total. Dailies, weeklies and frees
Northcliffe Media cont.
Owns the “thisis” network, for example “thisissomerset.co.uk”
4.1 million newspapers every week
Bought 26 titles from Trinity Mirror plc for £64.15 million
http://www.northcliffemedia.co.uk/
Northcliffe Media website
Wiltshire Publications Ltd.
Much smaller institution.
Family Run.
Office located in Melksham, Wiltshire.
Produces and publishes the Frome Times.
10,000 copies distributed every fortnight- Frome and surrounding villages.
Includes a lot of Advertising.
http://www.frometimes.co.uk/ Frome Times website
Historical Research
One of the most recognised media forms in the world.
Used by millions worldwide.
Internet has posed a threat to physical newspapers.
Online sites starting to charge for use. Eg The Times
2007= 6,580 daily newspapers in the world, selling 395 million copies a day.
Famous personalities, crime, business, entertainment, society, sports, politics…
Historical Research cont.
Westminster in 1476.
Set up by William Caxton
First paper- Corante, published in 1621- became “Daily Courant”
“The Daily Universal” in 1788 which became “The Times”, “The Observer” in 1791, and “The Daily Telegraph” in 1855.
Historical Research cont.
Rupert Murdoch- one of the most powerful people in Newspaper
Founder, chairman and chief
executive of “News Corporation”.
First started a Newspaper in Australia before expanding News Corp.
The Sun and the News of the World.
Bought Dow Jones- Owner of “The Wall Street Journal”
Local Newspaper Facts
40 million local papers are read every week
There are over 1,200 local paper websites in the UK
Local media websites attract over 37 million unique users each month
Over 14.2 million adults read a local paper but not a national newspaper
73.1% of teenagers read a local newspaper
Over 70% of people act on the advertisements in local papers
As a source for local news, local papers are three times more popular than the BBC
Institutional Platforms
Shops, delivered, public places, online. Daily/ Weekly/ Frees
Some local newspapers are delivered to houses, such as The Frome Times.
Originally sold at Newsagents- “sold at point”, now delivered too.
Newspaper websites posing a real threat to newspapers- worrying journalists.
The Times Online charges for online use- a real risk.
Audience
Newspapers are read by virtually everyone worldwide.
Different newspapers attract different audiences;
Tabloid (eg. The Daily Mail) Generally less educated, lower-class readers who are more interested in subjects such as reality television, sport, and news on celebrities etc as opposed to politicians.
Broadsheet (eg. The Times) Generally more upper-class readers who are interested in more important topics such as finance, economy, law and politics.
Audience cont.
Certain newspapers are aimed at a specific group of people.
http://www.metro.co.uk/home/
Compact/ tabloid versions of broadsheet newspapers have been developed.
Local newspapers are targeted at residents of the local area; local stories and house/car listings, sport.
Thank you for watching.