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Newsbrands and mobilecomScore GSMA Mobile Media Metrics & MobiLens
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Market Overview
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49.8m people now own a mobile phone in the UK, the majority of them are smartphones
73%
27%
Smartphone Other
Smartphone penetration
Smartphone ownership is up 14% on last year
Source: comScore MobiLens, 3 month average ending December 2013
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O2 is the largest UK operator in the UK
23.2
19.6
12.49.7
7.5
7.4
7.0
13.3O2 Vodafone Orange 3VirginT-MobileTesco other
Market share of operators(%)
Source: comScore MobiLens, 3 month average ending December 2013
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Samsung is the largest mobile phone manufacturer
30.8
21.916.9
7.1
6.5
5.52.31.8 7.1
Samsung Apple Nokia HTC Sony RIM LG Motorola other
Market share of handset manufacturer(%)
Source: comScore MobiLens, 3 month average ending December 2013
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Google Android is the most popular smartphone operating system
52.7
30.2
7.5
6.82.5
0.3
Google Apple RIM Microsoft Symbian Other Smartphone
Market share of Smartphone operating systems (%)
Source: comScore MobiLens, 3 month average ending December 2013
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Majority of mobile phone users are using “connected media”
72
% of mobile phone owners that use connected media
Majority of people are doing one of the following on their mobile phone: browse mobile internet, use applications, email, stream or download music, or watch broadcast or on-demand video
Source: comScore MobiLens, 3 month average ending September 2013
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News and mobile
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Just over half of smartphone users access news each month
51
% accessing news on mobile
Source: comScore MobiLens, 3 month average ending December 2013
Over 18 million Smartphone users access news on their phone
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iPhone users are 61% more likely to access news than the average mobile phone user
61
% of iPhone users that access news
61% of iPhone users access news through their mobile browser or app.That is an index of 156 compared to all mobile phone users
Source: comScore MobiLens, 3 month average ending December 2013
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Accessing news through a smartphone is particularly popular among young people
18-24 25-34
58.763.8
% of Smartphone owners access-ing news
Source: comScore MobiLens, 3 month average ending December 2013
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25-34 year olds over index on accessing news on their smartphone
25-34 yr olds are 26% more likely to access news on their smartphone than the average smartphone user
Source: comScore MobiLens, 3 month average ending September 2013
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Over half of 18-34 year olds access news on their smartphone
62% of 18-34 year old mobile phone owners access news through their smartphone.
They make up 38% of all smartphone owners
Source: comScore MobiLens, 3 month average ending September 2013
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Over half of smartphone owners with HH income of £75k+ access news on their phone
61.5
% of phone owners with HH income of £75k+ accessing news on mobile
device
Source: comScore MobiLens, 3 month average ending September 2013
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Newspapers and mobile
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Newspaper sites reach 39% of the mobile audience
13.5m access newspaper sites on their mobile through their network or Wi-Fi
Source: comScore GSMA Mobile Media Metrics, December 2013
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Unique visitors accessing newspaper sites grew 40% year on year
Dec 12 Dec 13
9.7
13.5
Unique visitors accessing newspaper sites via mobile browser (millions)
+40%YoY
Source: comScore GSMA Mobile Media Metrics, December 2013 and December 2012
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Newspaper page views have enjoyed significant growth year on year
Dec 12 Dec 13
689,449
1,125,245
Newspaper pages viewed via mobile browser (000s)
+63%YoY
Source: comScore GSMA Mobile Media Metrics, December 2013 and December 2012
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Newsbrand mobile sites attract a young audience
50% of those who access newsbrands through an app or their mobile browser are 18-34
Source: comScore MobiLens, 3 month average ending December 2013Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Dailystar.co.uk, Financial Times Group
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More than 8 out of 10 newsbrand visitors also visit social media sites
85% of newsbrand visitors also visit social media sites on their mobile browser
Source: comScore GSMA Mobile Media Metrics, December 2013Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group
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Visitors to newsbrand sites are more likely to visit social media sites than the average mobile internet user
Pinterest Tumblr LinkedIn Twitter Facebook
255242 236
209
148
Newsbrand visitors accessing social media sites indexed against avg mobile internet user
Source comScore GSMA Mobile Media Metrics, December 2013Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group
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More 18-34s access newsbrands than Twitter via their mobile browser
Newsbrands Twitter
3.4m
2.2m
mobile browser users (millions)
Source: comScore MobiLens, 3 month average ending December 2013Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk,Times Online, Dailystar.co.uk, Financial Times Group
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9 out of 10 newsbrand visitors also visit retail sites
89% of visitors to newsbrand sites also visit retail sites on their mobile browser
Source: comScore GSMA Mobile Media Metrics, December 2013Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group
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Mobile newsbrand visitors are twice as likely to visit Amazon
Newsbrand visitors to Amazon index at
198compared to average mobile internet
user
Source: comScore GSMA Mobile Media Metrics, December 2013Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group