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New Product Launch Tide Liquid Detergent
New Product Launch
Marketing Management II
Section B Group 4
Komal Suchak 13PGP086
Kritika Swaminathan 13PGP087
Kunal Kumar 13PGP088
Puneet Manot 13PGP102
Rohit nan! Gar" 13PGP10#
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New Product Launch Tide Liquid Detergent
Tide Liquid Detergent (New to the Market - India)
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Contents
1. Idea eneration...................................................................................................!
2. Idea "creening.....................................................................................................#Idea "creening Matri$..............................................................................................%
&. 'oncept De(e)opment and Testing.......................................................................%
'oncept De(e)opment.............................................................................................%
*hat+ ,ene-ts.......................................................................................................11
*hen..................................................................................................................... 11
'oncept Testing..................................................................................................... 12
. Mar/eting strateg0 de(e)opment.......................................................................1&
(er(iew+.............................................................................................................. 1&Mar/eting "trateg0 De(e)opment of Tide Liquid Detergent...................................1
Target Mar/et+....................................................................................................... 1
PRI'IN T34 PRD5'T....................................................................................1
PRMTIN R4L6T4D T T34 PRD5'T..............................................................17
Distri8ution of the product....................................................................................1!
7. ,5"IN4"" 6N6L9"I"...........................................................................................1#
(er(iew............................................................................................................... 1#
Detergent Industr0 6na)0sis+................................................................................. 1%
Leading 'ompanies+.............................................................................................. 1%
TR4ND"................................................................................................................. 1%
'MP4TITI:4 L6ND"'6P4.....................................................................................22
PR"P4'T"...........................................................................................................2&
Mar/et "hare of 'ompanies+.................................................................................27
'apacit0 of 'ompanies+.........................................................................................2!
Mar/et "hare of Ma;or Products+............................................................................2!
$%&G'R( )*+)$%'RS..........................................................................................2- )t al,o
remo5e, the unCea, han!lin" o/ pow!er,-
Wen
)t i, pro!uct which can .e u,e! in all !aCtoC!a wa,hin" proce,,e,- Be it manual wa,hin" or
ai!e! with machine-
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Time
'ost
4Eort
New Product Launch Tide Liquid Detergent
Concept Testing
hpothetical ,ur5e to check the a.o5e mentione! pro!uct, concept, $ommunica.ilit
ccepta.ilit an! ikea.ilit were con!ucte!- %he re,ult o/ the ,ame i, pre,ente! .elow O Breake5en t 5"- Sale, Price
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O 1#62#0000 113 O 176#0Mn
ence the compan woul! nee! to "enerate re5enue, o/ R,- 176#0 Mn in or!er to .reak e5en /or
the pro!uct- %he ,ale, "rowth /i"ure, /or the pro!uct are e,timate! a,