Download - New Product Launch - Telecom
Project on : Marketing Application in Business
PRESENTED TO : Prof . Mrs Sonal Dabke
Xpress Tele-Services Pvt Ltd
Xpress Tele-Services Pvt Ltd
Executive Summary
Xpress Tele-Services Pvt Ltd
Indian telecom Sector on boom
MVNO Concept to enter Indian Telecom Sector
New Concept of FREE Calling through Cell phones
Revenue Generation from ADS
Current Market Situation & Opportunities
Xpress Tele-Services Pvt Ltd
India is set to become the world's second largest wireless
network by April 2008
China tops the global ranks with over 540 million
wireless
US with 260.50 million and India with 250.93 million.
Monthly Additions :
US : 2 to 3 million
China : 6 to 7 million
India : 8 to 9 million.
Competitors
Xpress Tele-Services Pvt Ltd
India – A Country of Opportunities
Xpress Tele-Services Pvt Ltd
Working age population of India set to increase to 882
million by 2020
India’s urban population expected to rise to 40 per cent
from the current 28 per cent by 2020
30-40 million people joining the middle class every year
with consumption spendings associated with rising
incomes
India represents vast untapped potential for global
telecom majors
What is an MVNO
Mobile Virtual Network Operator
•Purchases wholesale network voice and data access from a Host Network
Operator (HNO) and sells own branded wireless service to customers
•Product design and creation (within HNO operational parameters)
•Defines the addressable market, develops campaigns, advertising, promotions,
acquisition, loyalty and retention
•Owns the sales and distribution strategy and operation
•Owns the customer relationship
•Network element ownership and control varies from none to extensive –
depending on the MVNO model
Xpress Tele-Services Pvt Ltd
PRODUCT & PRICE
Xpress Tele-Services Pvt Ltd
PRE- PAID PLAN
X press UNLIMITED
FEATURES
Free unlimited outgoing to any local mobile network.*
Free unlimited SMS’s to any network.*
10 Emergency Calls per month without any ads.
Free GPRS activation and free surfing.
Minimum Monthly ReCharge of Rs. 249/-
Talk time worth Rs 50/-
Roaming and STD Charges at Rs 1/- per min
Xpress Tele-Services Pvt Ltd
* CONDITIONS APPLY
CONDITIONS
Xpress Tele-Services Pvt Ltd
Recharge Compulsory between 1st -5th of every month
Users will receive upto 10 TEXT SMS’s / MMS’s daily.
20 sec audio ads prior to call.
HTML AD Bar while using GPRS.
Caller tunes would be Jingles of Advertisers *
Press * option for emergency calls.
Handset should be GPRS enabled.
Text AD’s on all outgoing SMS’s
Plans are applicable for a year
REVENUE MODEL
Income from STD Calls and SMS’s
Income from Content downloads
Income from sale of handsets
Income from ADVERTISEMENTS
( Interactive HTML / TEXT SMS’s / MMS’s / AUDIO )
Xpress Tele-Services Pvt Ltd
Xpress Tele-Services Pvt Ltd
Interactive Ads
Xpress Tele-Services Pvt Ltd
Revenue from Sale
of Handsets
Xpress Tele-Services Pvt Ltd
PRE- PAID PLAN
FREXPRESS
FEATURES
100 Free SMS’s to any network
Upto 60 min of talk time free every month subject to 3 min
per call.
Free unlimited outgoing to Xpress and Reliance Network
Free GPRS activation and free surfing.
Call Charges : Rs 1 per min
SMS’s Charges: Rs 0.50 per SMS’s
Xpress Tele-Services Pvt Ltd
* CONDITIONS APPLY
CONDITIONS
Xpress Tele-Services Pvt Ltd
Users will receive up to 10 TEXT SMS’s / MMS’s daily.
Minimum Refill of Rs. 10/- between 1st–5th of every month
(Validity 30 days)
20 sec audio ads prior to call limited till free talktime.
HTML AD Bar while using GPRS.
Press * option for emergency calls.
Caller tunes would be Jingles of Advertisers *
Handset should be GPRS enabled.
Text AD’s on all outgoing SMS’s
Plans are applicable for a year
REVENUE MODEL
Income from Calls / SMS’s
Income from Content downloads –
Ringtones/Subscriptions etc…
Income from sale of handsets
Income from ADVERTISEMENTS
( Interactive HTML / TEXT SMS’s / MMS’s / AUDIO )
Xpress Tele-Services Pvt Ltd
Recharge Options
Xpress Tele-Services Pvt Ltd
Recharge Vouchers
E- Charge
Direct Debit
Web Charge ( Credit Card / Direct Debit / Itz Cash )
Direct Charge (* Amount * 526701246001XXXX* 333#)
condition: Registration Required
Other Services
Xpress Tele-Services Pvt Ltd
Subcriptions: CricLive, Horoscope, Newslive etc
Download Wallpapers, Ringtones etc
Xpress-ON – Web Portal: Free (Like Airtel Live)
XpressTunes – Call back Tones (If required)
XpressGana – Online Music Directory
Xpressionary – Online Dictionary
XpressMaps – Search a nearby BookStore, Multiplex etc.
All Services will be made available at competitive rates / Monthly basis.
Major Advertisers
Xpress Tele-Services Pvt Ltd
Educational Institutions
Consumer Durables
Websites
Research Companies
Entertainment & Media Companies
Handset Manufacturers
Govt and NGO’s
Place
Xpress Tele-Services Pvt Ltd
Xpress Stores at all major locations.
Franchisee model for other areas.
Recharge Vouchers and Sim Cards will be made available
at local retail stores.
Handsets and Sim cards will be available at all leading
mobile retail outlets.
PROMOTION
Xpress Tele-Services Pvt Ltd
Ads – TV, Radio, Print & Internet
Sponsering Events
Promotional Song
Radio Ad Jingle
Xpress Tele-Services Pvt Ltd
Xpress Tele-Services Pvt Ltd
SWOT Analysis
Xpress Tele-Services Pvt Ltd
Strengths
Xpress Tele-Services Pvt Ltd
No huge investments compared to existing players
Innovative calling concept
Unique tariff plans with flexible recharge options
Benefits from reliance network
First company to give free call option.
Pioneer of MVNO concept in a country
Weakness
Xpress Tele-Services Pvt Ltd
Call free for only three minutes
GPRS enabled handsets required
Time consumption for call connection
No independent network.
Opportunities
Xpress Tele-Services Pvt Ltd
India is set to become the world's second largest wireless
network.
India's monthly addition of 8 to 9 million users.
Rising income levels of population.
Revenue per user is on a rise.
Problem of limited spectrum availability and the issue of
interconnection
Threats
Xpress Tele-Services Pvt Ltd
Contract base system
New entrant(s) with same concept
Quality of network may be an issue
Limited target market.
Major Budget Expenses
Xpress Tele-Services Pvt Ltd
Cost of Tie up with RELIANCE
Cost of Tie up with PATNI for back office operations
Office set up cost
Staff Cost
Advertising and Promotion Expenditure
Govt licenses and Legal Expenditure
Thank youXpress Tele-Services Pvt Ltd