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Long Island10%

New York City63%

Thous. Islands1%

Chautauqua-Allegheny

1%

Niagara4%

Finger Lakes5%

Catskills2%

Hudson Valley6%

Capital-Saratoga3%

Adirondacks2%

Cen. Leath.3%

• New York State is divided into 11 economic regions.

• New York City is the largest single tourism region with 63% of state visitor spend.

• New York City, Long Island and Hudson Valley together comprise nearly 80% of New York State visitor spend.

Visitor Spending, 2009

Tourism Spending

Delaw are8%

Greene14%

Sullivan33%

Ulster45%

• Tourism in the Catskills is a $946 million industry, supporting nearly 17,000 jobs.

• Ulster County represents 45% of the region’s tourism sales with $420 million in visitor spending.

• Visitor spending in the region contracted 8% in 2009.

Tourism Total Economic Impact

Total Tourism Impact, 2009

Visitor Spend '000

Labor Income, '000

EmploymentLocal Taxes

'000State Taxes '000

Delaware $78,992 $27,013 1,037 $4,701 $5,137Greene $135,407 $61,252 3,185 $8,197 $8,806Sullivan $311,670 $135,953 4,833 $19,574 $20,268Ulster $420,160 $212,898 7,942 $26,575 $27,324

TOTAL $946,228 $437,115 16,997 $59,047 $61,535

Visitor Spending

Lodging33%

Recreation3%

F&B16%

Transport5%

Second Homes26%

Retail & Svc Stations

17%

• Travelers spent $946 million in the Catskills region in 2009 across a diverse range of sectors.

• Spending on lodging and expenses related to second homes comprised 33% and 26% of the total, respectively.

Visitor Spending By Sector

2009 Visitor Spend '000s

Lodging Recreation F&BRetail & Svc

StationsTransport

Second Homes

Total

Delaware $8,745 $1,383 $8,228 $5,975 $814 $53,845 $78,992Greene $32,125 $7,689 $22,424 $20,362 $9,860 $42,947 $135,407Sullivan $113,363 $6,565 $30,648 $49,058 $2,056 $109,979 $311,670Ulster $167,505 $9,966 $88,075 $84,192 $31,350 $39,071 $420,160

TOTAL $321,738 $25,604 $149,376 $159,587 $44,081 $245,842 $946,228

Regional Growth

Visitor Spend '000s 2008 2009 % ChangeDelaware 81,675$ 78,992$ -3.3%Greene 148,434$ 135,407$ -8.8%Sullivan 326,010$ 311,670$ -4.4%Ulster 471,859$ 420,160$ -11.0%

TOTAL 1,027,978$ 946,228$ -8.0%

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Local Taxes, $ 2008 2009 % ChangeDelaware 4,888,389 4,701,347 -4%Greene 8,884,014 8,197,045 -8%Sullivan 20,513,570 19,573,623 -5%Ulster 27,478,044 26,574,848 -3%

TOTAL 63,533,108 59,046,862 -7%

State Taxes, $ 2008 2009 % ChangeDelaware 5,086,893 5,136,954 1.0%Greene 9,244,770 8,805,726 -4.7%Sullivan 20,304,612 20,268,407 -0.2%Ulster 29,388,402 27,323,690 -7.0%

TOTAL 64,024,676 61,534,777 -3.9%

Tourism-Generated Labor Income

•Tourism in the Catskills region generated $257 million in direct labor income and $437 million including indirect and induced impacts.•Tourism is most significant in Ulster County, generating $213 million in labor income.

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Regional Labor Income

2009 Tourism Labor Income, '000

DirectTotal (Direct,

Indir., Induced)Share (Direct) Share (Total)

Delaware $15,892 $27,013 2.8% 4.7%Greene $36,037 $61,252 7.4% 12.6%Sullivan $79,985 $135,953 9.3% 15.9%Ulster $125,254 $212,898 5.7% 9.8%

TOTAL $257,168 $437,115 6.3% 10.7%

Tourism Taxes

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Local State

• Tourism in the Catskills region generated $121 million in state and local taxes in 2009.

• Sales, property, and hotel bed taxes generated over $59 million in local taxes.

• Ulster County produced 45% of the region’s tourism tax base in 2009.

Tourism-Generated Taxes-Catskill Region

Tourism-Generated Taxes, 2009

Local Taxes State Taxes Total Region Share

Delaware $4,701,347 $5,136,954 9,838,301 8.2%Greene $8,197,045 $8,805,726 17,002,771 14.1%Sullivan $19,573,623 $20,268,407 39,842,030 33.0%Ulster $26,574,848 $27,323,690 53,898,537 44.7%

TOTAL $59,046,862 $61,534,777 120,581,639 100.0%

2010 Marketing Plan

• 1010 WINS- News, Sports, Weather June 14-July 9, 2010

• WCBS-FM – Music from ’60’s-80’s July 12 – August 6, 2010

• Good Morning America; Regis & Kelly; Rachel Ray;The View; Channel 7 Early, Noon & Evening News July 26-August 31, 2010

Agritourism

Courtesy of G. Steve Jordan Photography, Water Street Market, New Paltz