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NEW MODELS OF DISTRIBUTIONThe Audience Takes Control
Liz Rosenthal
www.powertothepixel.com
Europa Distribution ConferenceNovember 2008
Estoril
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Limited space
Suits blockbuster model
Holdback windows > one-size-fits-all model
No direct Connection to audiences
Expensive
Exclusive rights deals
Territorial not global
Gatekeeper model
TRADITIONAL FILM DISTRIBUTION MODEL
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NEW INTERNET MEDIA MODEL
Unlimited shelf space
Target specific audience easily
Tailor-made strategies around films
Direct connection to audiences
Low and no cost tools and services
Non exclusive services
No borders
Changing role of the audience
New film formats
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“If the cinema intends to survive, I believe, it has to make a pact and a relationship with concepts of interactivity, and it has to see itself as only part of a multimedia cultural adventure.”
Cinema Militans Lecture Peter Greenaway, 28th Sept, 2003
NEW FILM FORMS AND FORMATS
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Peter Greenaway VJing his ‘Tulse Luper Project’
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THE MOST IMPORTANT NEW PROBLEM IS CREATING AUDIENCE DEMAND FOR YOUR FILMS
NOT PRODUCING OR DISTRIBUTING THEM
Building fanbases and communities around films is key
78% of people now trust word of mouth above other forms of marketing
Social media has a had a massive impact on all media businesses In 2007 the audience using online social networks increased by:
Europe 35%Middle East & Africa 66%
Latin America 33%
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MOVIEMOBZCinema-On-Demand
www.moviemobz.com
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FOUR EYED MONSTERSSusan Buice & Arin Crumley
www.foureyedmonsters.com
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Text
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STEAL THIS FILMJamie King
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Freeconomics$0.00 is the future of business
“A generation raised on the free Web is coming of age”Chris Anderson - Wired Magazine
Newspapers:The Guardian
The New York Times
Music: Radiohead - In Rainbows
Trent Reznor - Nine Inch NailsNokia
Film: YouTubeHulu
Four Eyed MonstersLoose Change
Internet:GoogleFlickrFacebook
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POWER TO THE PIXEL
POWER TO THE PIXEL
www.powertothepixel.com
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