Download - New Media Production Room
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Advancing Web 2.0 for Traditional Media
Case Study & ConceptsTHE NEW MEDIA PRODUCTION ROOM
Josh Adler, Prefix [email protected]
CAPE TOWN, FEBRUARY 2009
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The “old media” production room
CAPE TOWN, FEBRUARY 2009
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The “new media” production room
CAPE TOWN, FEBRUARY 2009
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CAPE TOWN, FEBRUARY 2009
So what’s different?
• The approach• Your mindset• The processes• People • …and…
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CAPE TOWN, FEBRUARY 2009
What’s inside & around the workstations!
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INBOUND FEEDS(PAID-FOR SYNDICATED &
COMMUNITY/BUBBLE MONITORING)
CAPE TOWN, FEBRUARY 2009
So what’s different?
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CAPTURE-ONCECOPY AUTHORING
AND STORAGECMS
So what’s different?
CAPE TOWN, FEBRUARY 2009
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MULTIMEDIA ENRICHED / DRIVEN
So what’s different?
CAPE TOWN, FEBRUARY 2009
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JOURNO’S AND EDITOR’SWHO ARE KEEN TO USE
THE STUFF!
CAPE TOWN, FEBRUARY 2009
So what’s different?
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THEY HAVEN’T FORGOTTENTO GO AND FETCH PEOPLE!
CAPE TOWN, FEBRUARY 2009
So what’s different?
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Video & Audio
• Not hard to create• Not hard to deliver• Don’t forget to tell stories• Encode for web & mobile• Avoid DRM/encryption• Phones are capture devices!
CAPE TOWN, FEBRUARY 2009
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Mobile
• Can’t ignore it• Model for publishers?• Same content? • We must experiment!
CAPE TOWN, FEBRUARY 2009
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3D-Journalism
• Stories wrap around the reader• Copy, images, video, animation• How will you produce it?• We are all broadcasters now!
Concept Credit: Hoag Levins, adage.com
CAPE TOWN, FEBRUARY 2009
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Community / Collaboration?
• This becomes central• The “web 2.0” part• Will differentiate “new” newsrooms from old
CAPE TOWN, FEBRUARY 2009
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Which newsroom are you!?
The “shared” newsroom
WEB
SPECIAL* Newsroom definitions from Kent State University’s Media Dept. http://new.jmc.kent.edu/newsroom/
CAPE TOWN, FEBRUARY 2009
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Which newsroom are you!?
The “collaborative” newsroom
WEB
WEB
SPECIALSPECIALPRINT
CAPE TOWN, FEBRUARY 2009
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Which newsroom are you!?
The “converged” newsroom
DIGITAL
PRINTED
ITORS
• Raw footage
• Original Copy
• Packaged Multimedia
• User-Gen. Content
• Content Feeds
• The Bubble
CAPE TOWN, FEBRUARY 2009
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Real World 1
Think of content as a pool, push anywhere
image: Daniel Hurst.
CAPE TOWN, FEBRUARY 2009
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Real World 2
image: Daniel Hurst.
CAPE TOWN, FEBRUARY 2009
Using mobile phones for filing stories from the field.
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Real World 3
image: Daniel Hurst.
CAPE TOWN, FEBRUARY 2009
Look at your journalist’s copy patterns to inform production and editorial
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Real World 4
image: Daniel Hurst.
CAPE TOWN, FEBRUARY 2009
Look at reader patterns to inform editorial & production room processes. (within reason**)
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Real World 5
image: Daniel Hurst.
CAPE TOWN, FEBRUARY 2009
Look at interactivity / UG Content to inform editorial and production process
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Real World 6
image: Daniel Hurst.
CAPE TOWN, FEBRUARY 2009
DON’T FORGET YOURPRINT – PLEASE!
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Let’s all aim for this!
YOUR MISSION!
DIGITAL
PRINTED
ITORS
• Raw footage
• Original Copy
• Packaged Multimedia
• User-Gen. Content
• Content Feeds
• The Bubble
CAPE TOWN, FEBRUARY 2009