Social Media CollaborationHow Does It All Work Together?

A Subway Map of Web Trends 2.0

WMA-Branded Total Online Presence

Web Site

Web Site – A Link to Everything

•Invite visitors to:

•Check out your blog

•Join the company on LinkedIn

•Follow your Tweets

•Become a fan on Facebook

•Participate in discussion on Ning

•Check out a demo on YouTube

•See if their picture was taken at User’s Group meeting

Blog

•Includes links to:

•Web site

•LinkedIn

•Twitter

•Facebook

•Ning

•YouTube

•Flickr

•Highlight:

•News

•Media coverage

•Case studies

•Expert opinions/advice

•Response to articles

•Upcoming events

•Guest speakers

LinkedIn

•Includes links to:

•Web site

•Media coverage

•Blog

•Twitter

•Facebook

•Ning

•YouTube

•Flickr

•Let connections know:

•New media coverage

•Blog/Twitter Updates

•Call for response

•YouTube updates

•Call for video testimonials

•Flickr updates

•Call for photos

SlideShare

•Highlight:

•Media coverage

•Sales presentation

•Webinar

•Speaking opportunities

•White paper

•Anything that can be PDF’d

Often supports LinkedIn

Twitter

•Highlight:

•Any link on the Internet

•News

•Media coverage

•Case studies

•Answer questions

•Upcoming events

•Updates or start of social media initiatives

Facebook - Build a Community

•Includes links to:

•Web site

•LinkedIn

•Blog

•Twitter

•Ning

•YouTube

•Flickr

•Let fans know about:

•Media coverage

•Blog/Twitter Updates

•Call for response

•YouTube updates

•Call for video testimonials

•Flickr updates

•Call for photos

•Upcoming events

Ning – More Community

•Includes links to:

•Web site

•LinkedIn

•Blog

•Twitter

•Ning

•YouTube

•Flickr Engage, engage, engage

YouTube

•Highlight:

•Sales presentation

•Webinar

•Speaking opportunities

•Testimonials

Flickr

•Share

•Product photos

•Executive photos

•Company logos

•Customers in action

•Customer gatherings

•Invite photo submissions

Social Media CollaborationHow Does It All Work Together?