Download - New Media and Social Benefit
![Page 1: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/1.jpg)
New Media
&Social Benefit
![Page 2: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/2.jpg)
The WorldIs Built On
![Page 3: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/3.jpg)
Baltimore’s Networks
Dave Troy’s http://peoplemaps.org/
![Page 4: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/4.jpg)
![Page 5: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/5.jpg)
![Page 6: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/6.jpg)
![Page 7: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/7.jpg)
![Page 8: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/8.jpg)
Social MediaIs All About
Relationships
![Page 9: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/9.jpg)
Social Media DefinedOnline tools that allow people to create and share content
• Collaborative projects (Wikipedia)
• Blogs and microblogs(Twitter)
• Content communities (YouTube)
• Social networking sites (Facebook)
• Virtual games worlds (World of Warcraft)
• Virtual social worlds (Second Life)
![Page 10: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/10.jpg)
EverythingYou Know Is
![Page 11: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/11.jpg)
Social Media Myths
“My people aren’t on social media.”
“We’ll get an intern & let them do it.”
“We should be on all of the sites. It’s free.”
“We’ll make a lot of money without a lot of work.”
![Page 12: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/12.jpg)
“My people aren’t on social media.”
![Page 13: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/13.jpg)
“My people aren’t on social media.”
![Page 14: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/14.jpg)
“My people aren’t on social media.”
![Page 15: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/15.jpg)
Social Media Myths
“We’ll get an intern & let them do it.”
“We should be on all of the sites. It’s free.”
“We’ll make a lot of money without a lot of work.”
![Page 16: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/16.jpg)
Social Media Myths
“We’ll get an intern & let them do it.”
“We’ll make a lot of money without a lot of work.”
![Page 17: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/17.jpg)
Social Media Myths
“We’ll make a lot of money without a lot of work.”
![Page 18: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/18.jpg)
Back To The
![Page 19: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/19.jpg)
Some Examples
Quick Stats
> 955M monthly active users
> 552M daily active users
Vocabulary
Profiles
Pages
Groups
Friends
(June 2012)
![Page 20: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/20.jpg)
![Page 21: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/21.jpg)
Quick Stats
> 340M tweets daily
> 1.6B search queries
> 140M users
Vocabulary
Tweets
Retweets
Lists
Followers
(March 2012)
![Page 22: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/22.jpg)
![Page 23: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/23.jpg)
Quick Stats
> 175M members
~4.2B searches in 2011; likely 5.3B in 2012
Vocabulary
Profiles
Contacts
Companies
Groups
(August 2012)
![Page 24: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/24.jpg)
![Page 25: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/25.jpg)
Quick Stats
> 4B hours of video watched each month
> 800M unique visitors monthly
Vocabulary
Channels
Uploads
Playlists
(April 2012)
![Page 26: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/26.jpg)
![Page 27: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/27.jpg)
Blogging
Quick Stats
> 181 million blogs
• Mostly well educated women, 18-34
Vocabulary
Posts
Comments
RSS Feeds
News Reader
(March 2012)
![Page 28: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/28.jpg)
![Page 29: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/29.jpg)
Together Your
Process
![Page 30: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/30.jpg)
![Page 31: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/31.jpg)
The ProcessSet a goal
Collect baseline
data
Try itEvaluate
Reflect & revise
![Page 32: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/32.jpg)
Is It Worth It?
• Record the baseline
• Start simple
• Look to your goal for what to track
• Look at trends
• Give it time
• Don’t forget to translate numbers into $ or services
E-newsletter Subscribers
OpenRate (%)
FacebookFriends
Website Visits
Twitter Posts
TwitterFollowers
BlogPosts
BlogTraffic
Baseline 2000 23 10 4200 10 3 0 0
January 2225 29 30 5400 5 10 1 325
February 2275 27 60 5000 20 25 3 850
March 2375 22 87 5600 50 60 7 650
![Page 33: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/33.jpg)
What Do You Count?• Engagement
– Likes, retweets
– Subscribers, followers
– Comments, click throughs, opens
• Don’t forget qualitative data
• Tools
– Listening
– Google Analytics
– You Tube Insight
– Face Book Insights
![Page 34: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/34.jpg)
General Tips
• Start small.
• Be present and engaged.
• Watch what other people do and then figure out your style.
• Mix personal and professional. Or don't.
• No one knows what their first post should be. Just post something and get it over with.
![Page 35: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/35.jpg)
General Tips
• Make it a good habit.
• Be a person & remember that people are on the other side.
• Post what you want, but be ready to live with the consequences.
• Combine your online and offline networking for the greatest impact.
![Page 36: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/36.jpg)
Your
![Page 37: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/37.jpg)
What Are Your Fears?• I’m too busy.
• Staff will embarrass the organization.
• Public will criticize our organization.
• Others?
![Page 38: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/38.jpg)
Resources• Idealware - http://idealware.org/
• TechSoup - http://www.techsoup.org/
• NTEN - http://www.nten.org/
• Tech & Social Change Baltimore -http://www.meetup.com/Tech-Social-Change-Baltimore/
![Page 39: New Media and Social Benefit](https://reader034.vdocuments.site/reader034/viewer/2022051608/5455db22b1af9f37608b4ad0/html5/thumbnails/39.jpg)
Contact Information
Kate BladowFounder & Strategist
Powered Pursuits
(406) 431-5597