Transcript
Page 1: New Age Visual Merchandizing

Mobile App for Market Coverage - www.vwbeatroute.comMobile App for Market Coverage - www.vwbeatroute.com

New Age Visual MerchandizingFor “What is visible is what retails”

Page 2: New Age Visual Merchandizing

Mobile App for Market Coverage - www.vwbeatroute.com

Challenge is to ensure your product is displayed well at the retail stores

Sales Leaders are using mobility platforms to receive actionable visual feedback from every store…

Page 3: New Age Visual Merchandizing

Mobile App for Market Coverage - www.vwbeatroute.com

Managers schedule their field resources on specific

routes/stores

Field Resources can view their beat plans on their

smartphone

Page 4: New Age Visual Merchandizing

Mobile App for Market Coverage - www.vwbeatroute.com

Field Resources Provide Stock Display and other feedback with pictures

Deviations trigger instant notifications

Page 5: New Age Visual Merchandizing

Mobile App for Market Coverage - www.vwbeatroute.com

At the backend managers can view stock displays at remotely located stores

Categorized feedback means instant action on

problem stores

Page 6: New Age Visual Merchandizing

Mobile App for Market Coverage - www.vwbeatroute.com

Managers can plan VM Rollouts and Broadcast VM

Guidelines

Own or agency resources view VM plans and act on

them

Page 7: New Age Visual Merchandizing

Mobile App for Market Coverage - www.vwbeatroute.com

Field Resources report rollout completion with

pictures

Managers watch the nationwide rollout and act

on exceptions real-time

Page 8: New Age Visual Merchandizing

Mobile App for Market Coverage - www.vwbeatroute.com

Technology has made it possible to guarantee your product is displayed well to a consumer,

when she walks in at a store that is miles away from the head quarter


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