M400 WAVE Bases• Three totally new 9” x 6” bases • Black bases in 16, 24, and 32 ounce capacities• Eye-catching WAVE base ergonomically designed
with smooth sides for ease of use• Spoon-able inside surface and shiny black outside
attract the impulse buyer with its contemporary design
• Attractive new look provides a table-ready presentation in a durable cut-resistant polypropylene material
• No change to 8 and 12 oz. 6” x 5”
M400 WAVE Lids• Three totally new 9” x 6” clear lids fit all bases• Two Dome Lids (PP and RPET) and one Flat RPET Lid • All three lids designed with smooth, sleek look• Unobstructed view of food contents with wide, rib-free
panels • Vented, polypropylene dome includes integral Clear
Guard™ anti-fog technology to prevent fogging• Keeps hot foods looking fresh and appealing while
eliminating order errors• High clarity RPET flat and dome lids include cold anti-fog
technology offering optimal food visibility• RPET lids combined with microwavable bases drive
increased sales on chilled displays
M400 WAVE Series• Leak-resistant closure keeps lids secure during
handling and transport preventing messy spills• Bases and lids are designed to stack on display
and in the bag preserving the food presentation• Bases and the polypropylene lid will withstand
temperatures to 230°F in warming units, under heat lamps, or in the microwave
• No need to re-plate chilled prepared foods to be reheated in the microwave at home, work or on the go
M400 WAVE Seriescont’d
• Containers are made with natural mineral additive reducing the use of petroleum based resin by 40%
• Bases and polypropylene lid are dishwasher safe providing consumer convenient reusability
• RPET flat and dome lids are made with a minimum of 10% FDA approved post-consumer recycled content
• All bases and lids can be recycled curbside
Case Packs• New WAVE M400 series bases and lids available in
straight packs and in combo packs with dome lids• All items are in sleeves of 63 • Straight pack case counts are 252 (four sleeves of
63)• Base/Dome combo packs are 126/126 (2 sleeves
each)• Same case packs as original ribbed design• Previous product literature/cartons reflected the
rounded quantities 250 and 125 each • All case packs are sized to fit 40” x 48” pallet with
consistent parts per sleeve.
Converting Old to New• The NEW bases and NEW RPET and PP
lids are not interchangeable with original ribbed bases and lids
• Match ribbed bases and lids inventories prior to transition to new products
• Sleeves of new products printed with large red numbers indicating the SKU of the three matching components
• Each base sleeve reflects three straight pack lid SKUs; each lid sleeve the three base numbers
• Pre-printed cartons for new products show new WAVE product image, new SKU, new GTIN bar code number
Support Materials• New full color sell sheet• Sell sheet with extra
column for the distributor part numbers
• Quick reference chart comparing old and new part numbers
• New product carton specifications sheet
Support Materials• Shelf-Talker to
assist operator conversion o Images of the new
wave design and the original ribbed products
o New and original part numbers and SKUs
o Space for distributor or operator logo on top
o Laminate and post to remind store personnel not to mix product
Summary• Plan to convert all customers to the new products• The NEW bases and NEW RPET and PP lids
are not interchangeable with original ribbed bases and lids
• Develop your plan for conversion• Set up new SKUs in your system• Match inventory of original ribbed bases and lids
at all locations • Communicate the conversion plan and timing to
the Anchor team