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5 Predictions For The Future OfAdvertising
Neil McPhedran @digiwallet007
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1. PhysicalBecomes Digital
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1. Physical Becomes Digital
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A. CONNECTED DEVISES = WHOLE
NEW SOURCE OF DATA
1. Physical Becomes Digital
The Eye in Your Home: Google + Nest Google Buys Nest NYTimes: Google + Nest
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1. Physical Becomes Digital
B. “PLUGGED-IN” AD MEDIA
YOUR BRAND HERE
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2. Consumer’sWallet IsNow Digital
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2. Wallet Is Now Digital
BRICKS MEETS CLICKS
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2. Wallet Is Now Digital
B. VAST OPPORTUNITY TO
IMPROVE LOYALTY PROGRAMS
A. EVERYTHING IS NOW A SHOPPING/
SELLING OPPORTUNITY
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2. Wallet Is Now Digital
NFC vs. iBeam
VHS vs. Beta
RETAILERS STEP UP PAYMENT INNOVATIONUsing Your Smartphone as Your Hotel Room Key
Why iBeacon is under-hypedWhat is Apple's iBeacon
iBeacon vs. NFC What is NFC & why is it in your phone?
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3. Less Choice is More
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TED TALK: BARRY SCHWARTZ ON THE PARADOX OF CHOICE
Paradox Of Choice:
a. Purchase Paralysisb. Buyer Remorse
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3. Less Choice is More
3D PRINTER
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3. Less Choice is More
BEWARE: !
SHIFTING DESIGN + DECISION MAKING TO CONSUMER
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3. Less Choice is More
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CURATED CHOICE
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4. Advertising’seconomic modelneeds to reinvent
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“Advertisers Should Act More Like Newsrooms”
Harvard Business Review
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Campaign Model Newsroom Model
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HOW DO WE PRICE THIS AD?
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5. CRAZY PREDICTION:
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5. Turn Off, Go Analog
A. CONSUMERS STILL TRUST
TRADITIONAL MEDIA ADS MORE …
NIELSON
B. DIGITAL/SOCIAL REFUGE
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Thank You.@digiwallet007