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Multilingual web sites
Considerations and strategies for developing
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1. Definition2. Considerations3. Strategies4.Conclusion
Content
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1. Definition
A multilingual web site is a site where most of the content is available in several languages.
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2. Considerations
A. CompatibilityB. Languages servicesC. Global gateway
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• TechnicalTools that can handle different languages
(Operating Systems, Databases, Content Management Systems, etc.)
• Socio-culturalSuitable design (graphics and colours are interpreted
differently by the various cultures)
Suitable content (sensitiveness: religious, ethnic, racial, political, etc.)
2. ConsiderationsA. Compatibility
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B. Language services• Translation
In-house translationOutsourcingMachine Translation
• Managing translationsWorkflowsProcessesTrackingArchiving
2. Considerations
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• Web editingOne editor per language, orCombination of languages (Chinese+Spanish, Arabic+French, etc.)
• Quality assuranceConsistency (style guides and glossaries)
One word, one meaning, one part of speech
B. Languages services2. Considerations
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C. Global gateway(Global template)
2. Considerations
A combination of design elements and information architecture technologies to ensure that:
• Readers find their languages versions as quickly and effortlessly as possible
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C. Global gateway(Global template)
2. Considerations
• Control over the site is centralized
• Consistent image and message are conveyed to the world
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3. Strategies
• Before building the site• During• After
(Success)
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Before• Define target audience• Tackle technological challenges related to
languages• Develop content in English that is
suitable for most of your languages• Define metrics to measure your
performance (traffic, pages, etc.)
3. Strategies(Success)
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During• Develop a network of allies and partners
within the organization to support your activity
3. Strategies(Success)
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After• Collaborate with similar online
multilingual communities (benchmarking and learning)
• Define web site marketing and promotion tools
• Build long-term trust• Get feedback (the life force)• Keep an eye on emerging technologies
3. Strategies(Success)
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4. Conclusion
2953 m
2. A multilingual web site can be:
Waste of resources
Big achievement
1. Only YOU know the value of your content and whether it should be multilingual
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GRACIASMERCIБЛАГОДАРЮВАСTHANKYOU谢谢 C شكرًا