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Until Apartment Marketers put as much stock in their Website Traffic as they do their Leasing Centers, not
much will change
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How Much Web Traffic Do You Have?
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Every (50) Unique Visitors = (1) Guest Card
Every (650) Unique Visitors= (1) Rental
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The directional flow of marketing has changed…
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Partnership MarketingInbound Marketing Social Conversation
= Increased Occupancy Rates
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Social Conversation
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Our GoalTo provide our
Friends - Fans - Followers with an Experience with enough
Value to create Customer Evangelists
within our core Digital Footprint so that they self rent
our apartments
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Create Useful Content
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65,000 MONTHLY PAGE VIEWS
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What is good traffic… what is bad traffic… and how to tell the difference!
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POSE Media
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• Shared: Consumer content enabled by a third party
• Organic Search• Forums• User-Generated Content• Likes, Retweets & Comments
• Earned: Consumer content enabled by a third party
• Media Coverage
• Paid: Brand content enabled by payment• Paid Search• Sponsored Content• Promotions• Advertising
• Owned: Brand content published on a brand’s channel
• Websites• Social Media Channels• Blogs• Apps
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Over 20,000 Facebook Fans!
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12,707 Twitter Followers
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LETS DO THE MATH:$200/Unit each year for marketing
300 Units = $60,000
3000 Units = $600,000
6000 Units = $1.2 Million