Download - Multichannel content - a mobile perspective
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Commercial Confidence © Future Pla3orms Ltd 2012
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We are an independent digital agency; a group of crea?ve and established innovators in current and emerging digital pla3orms. We have been 'doing digital' for over a decade: • Vexed Digital was formed in 2005 by the
founders of Goodtechnology, one of Europe’s leading agencies (sold to WPP)
• Future Pla3orms have over 10 years of experience in delivering mobile sites and apps
• We have now merged the two teams under the Future Pla3orms name
About us
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The evolu-on of mobile content
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Early apps – li9le content
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Early apps – one excep-on
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Skip to 2005
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Puzzler’s opportunity
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Design & prototyping (Crossword & Sudoku) User-‐tes?ng Hints, scores and leagues Familiarity of single game
Content packaging
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From D2C to mobile operators From single play to subscrip?ons
Puzzler’s evolu-on
60% liked all application features 97.5% found ease of play “just right” 70% said no improvements needed
Well over 100,000 paid download pcm New formats & new pla3orms
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Technology & packaging
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Technology = hurdle Manual work to adapt content to mobile
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Technology gets easier Less legacy content, beYer tools & smarter apps
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Technology in control Content management systems
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Technology opening up Open APIs for mobile developers
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It’s what you do with it
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Dennis Publishing
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Dennis Publishing Straight publishing of content to Newsstand and other e-‐formats.
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Dennis Publishing Roger’s Profanisaurus – random, search, share, favourites…
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What now?
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Domino’s mul--‐channel
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Domino’s cross-‐channel?
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Domino’s cross-‐channel
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Thanks
Read more at: www.futurepla3orms.com Follow @futurepla3orms @sergiofallea