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@MukiApproved
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@MukiApproved
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@MukiApproved
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@MukiApproved
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@MukiApproved
WHY?
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@MukiApproved
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@MukiApproved
WHY NOT?
New digital storytools= new adventures to hit
EMOTION - INTIMACY - EMPATHY
EXPLORE - ENGAGE - RECONNECT- ENTERTAIN
INSPIRE - EXPERIMENTATION
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@MukiApproved
THIS IS YOUR ADVENTURE
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@MukiApproved
A Taster of Immersive Tech
&
Storytelling
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@MukiApproved
VR= Virtual Reality
AR= Augmented Reality
ER= Enhanced Experiences
MR= Mixed Reality (AR’s cousin)
XR= Extended Reality / Holograms
AI/VA= Artificial Intelligence / Voice Activation
Haptics, 3D Spatial Audio & more…
Cheat Sheet
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@MukiApproved
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@MukiApproved
How Do Fans Experience
Immersive & Interactive?MOBILE
TABLET
HEADSET
DESKTOP / GAMING
ARCADES / CINEMAS / DOMES
LOCATION-BASED
APPS & more
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@MukiApproved
DEVICES IMPROVING– ROBUST GFX, TRACKING / LOCATION BASED INTERACTIVITY
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@MukiApproved
VR, AR
&
“Enhanced Experiences”
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@MukiApprovedENHANCED EXPERIENCES: Muse ‘Simulation’ album & tourAccess to the Muse Mixed Reality Pre-Show Party, powered by Microsoft: Immerse yourself in three virtual reality games based on songs from Muse’s new album, ‘Simulation Theory,’ created exclusively for the Enhanced Experience. +Includes interactive photo opportunities featuring props and memorabilia from Muse’s newest music videos
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@MukiApprovedPhilharmonia Orchestra / VR Soundstage (+ 3D Spatial Audio)
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@MukiApprovedAR- ‘Consequences’ Immersive, Location-Based Grime Rap Experience
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@MukiApprovedHarry Shotta – ’Consequences’
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@MukiApproved AR / Enhanced Experiences: Black Eyed Peas & Marvel Comics
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@MukiApprovedVR in Travel: BeThere Books
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@MukiApprovedAR in Education: ‘Wonderscope’ Reading App
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@MukiApproved
MR/XR
&
Holograms
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@MukiApprovedHOLOGRAMS: Billie Holiday – Hololens Concert + Amy Winehouse Hologram Tour 2019
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@MukiApprovedMR/XR: Magic Leap One & The NBA 2018
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@MukiApproved
Haptics
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@MukiApprovedUltraHaptics / Leap Motion /AirPiano 2018: Real-time interaction & signal processing
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@MukiApprovedHaptics Live: ANDRODES – Have you ever danced to a story?
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@MukiApprovedHaptics & Live VR: Imogen Heap and her magic gloves!
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@MukiApprovedHaptics & Reading – a new language?
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@MukiApproved
3D Spatial Audio
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@MukiApprovedAbbey Road Spatial Audio Forum / Abbey Road Red
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@MukiApproved3D SPATIAL AUDIO- BOSE AR: immersive, interactive audio glasses
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@MukiApproved360 / 3D Spatial Audio
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@MukiApproved
AI &
Smart Speakers
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@MukiApprovedAI in Music Production
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@MukiApprovedTaryn Southern: I AM AI – album produced by AI
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@MukiApprovedAI / VOICE ACTIVATION: Smart Speaker / Crypto / Social
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@MukiApproved
Social Storytelling
& Game Engine
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@MukiApprovedEntale: Adding a new, interactive layer to podcasting
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@MukiApprovedGAME ENGINE / SOCIAL GAMING: Oculus Connect 4 / Facebook
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@MukiApproved
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@MukiApproved
SERIOUSLY, NOW WHAT?
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@MukiApproved
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@MukiApproved
MORE OF THIS… • Full-on Immersive, Live Storytelling in 360/XR
• Interactive ‘Enhanced’, bundled mixed reality
• More Holo & Haptics
• Therapeutic / Sensory-based experiences
• Digital Subscription services, but with AR/MR layers
• More AI production-techniques & fan use
• More 3D Spatial audio opportunities
• Multi-player, real-time storytelling / engagement (via smart
speakers, game engine, etc)
AND…. A bit of this…• Immersive Book Charts?
• Immersive, tech friendly bookshops (pop-up arcade style)
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@MukiApproved