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@MukiApproved
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WHY?
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@MukiApproved
WHY NOT?
New digital storytools= new adventures to hit
EMOTION - INTIMACY - EMPATHY
EXPLORE - ENGAGE - RECONNECT- ENTERTAIN
INSPIRE - EXPERIMENTATION
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THIS IS YOUR ADVENTURE
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A Taster of Immersive Tech
&
Storytelling
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VR= Virtual Reality
AR= Augmented Reality
ER= Enhanced Experiences
MR= Mixed Reality (AR’s cousin)
XR= Extended Reality / Holograms
AI/VA= Artificial Intelligence / Voice Activation
Haptics, 3D Spatial Audio & more…
Cheat Sheet
@MukiApproved
@MukiApproved
How Do Fans Experience
Immersive & Interactive?MOBILE
TABLET
HEADSET
DESKTOP / GAMING
ARCADES / CINEMAS / DOMES
LOCATION-BASED
APPS & more
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DEVICES IMPROVING– ROBUST GFX, TRACKING / LOCATION BASED INTERACTIVITY
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VR, AR
&
“Enhanced Experiences”
@MukiApprovedENHANCED EXPERIENCES: Muse ‘Simulation’ album & tourAccess to the Muse Mixed Reality Pre-Show Party, powered by Microsoft: Immerse yourself in three virtual reality games based on songs from Muse’s new album, ‘Simulation Theory,’ created exclusively for the Enhanced Experience. +Includes interactive photo opportunities featuring props and memorabilia from Muse’s newest music videos
@MukiApprovedPhilharmonia Orchestra / VR Soundstage (+ 3D Spatial Audio)
@MukiApprovedAR- ‘Consequences’ Immersive, Location-Based Grime Rap Experience
@MukiApprovedHarry Shotta – ’Consequences’
@MukiApproved AR / Enhanced Experiences: Black Eyed Peas & Marvel Comics
@MukiApprovedVR in Travel: BeThere Books
@MukiApprovedAR in Education: ‘Wonderscope’ Reading App
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MR/XR
&
Holograms
@MukiApprovedHOLOGRAMS: Billie Holiday – Hololens Concert + Amy Winehouse Hologram Tour 2019
@MukiApprovedMR/XR: Magic Leap One & The NBA 2018
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Haptics
@MukiApprovedUltraHaptics / Leap Motion /AirPiano 2018: Real-time interaction & signal processing
@MukiApprovedHaptics Live: ANDRODES – Have you ever danced to a story?
@MukiApprovedHaptics & Live VR: Imogen Heap and her magic gloves!
@MukiApprovedHaptics & Reading – a new language?
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3D Spatial Audio
@MukiApprovedAbbey Road Spatial Audio Forum / Abbey Road Red
@MukiApproved3D SPATIAL AUDIO- BOSE AR: immersive, interactive audio glasses
@MukiApproved360 / 3D Spatial Audio
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AI &
Smart Speakers
@MukiApprovedAI in Music Production
@MukiApprovedTaryn Southern: I AM AI – album produced by AI
@MukiApprovedAI / VOICE ACTIVATION: Smart Speaker / Crypto / Social
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Social Storytelling
& Game Engine
@MukiApprovedEntale: Adding a new, interactive layer to podcasting
@MukiApprovedGAME ENGINE / SOCIAL GAMING: Oculus Connect 4 / Facebook
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SERIOUSLY, NOW WHAT?
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@MukiApproved
MORE OF THIS… • Full-on Immersive, Live Storytelling in 360/XR
• Interactive ‘Enhanced’, bundled mixed reality
• More Holo & Haptics
• Therapeutic / Sensory-based experiences
• Digital Subscription services, but with AR/MR layers
• More AI production-techniques & fan use
• More 3D Spatial audio opportunities
• Multi-player, real-time storytelling / engagement (via smart
speakers, game engine, etc)
AND…. A bit of this…• Immersive Book Charts?
• Immersive, tech friendly bookshops (pop-up arcade style)
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