Designed by: hasnul nadzrin shah / [email protected]
Creative Content / Industri Kandungan
Kreatif..
Hasnul Nadzrin Shah Head, Industry Strategy and Policy
Multimedia Development Corporation Sdn.Bhd ( MDeC )
Designed by: hasnul nadzrin shah / [email protected]
You’ve got to be hungry and smart..
DISNEY ASIA Indonesia, Brunei, India , Philippines, Singapore
RM 6.3 Million Box Office RM 4.2 Million in Merchandising
RM 996 000 in Licensing
3
4
On TV3 and soon to be present in Cartoon Network Asia. Started up by the original
team at Les Copaque.
5
Co-Production Between Silver Ant and Al-Jazeera Children’s
Channel.
RM 13.5 Million. Going into Merchandising
And Licensing.
7
Rhythm and Hues MALAYSIA did the special Effects Sequence for : EMMA Frost and
MYSTIQUE.
9 Angry Birds released by ROVIO in 2009
Downloaded 250 Million times over multiple
platforms
30 Million T-Shirts Sold
2 Million Plush Toys
In game ads in the Free version
contribute USD 1 Million in
Revenue
Designed by: hasnul nadzrin shah / [email protected]
The Global Scenario
Sourced from PWC Global Entertainment and Media Outlook 2010-2014
GLOBAL MARKET STATISTICS 2011
RM 4.2 Trillion ( includes Advertising ( Traditional and Internet Filmed Entertainment, Video Games, Business Information Services, etc )
Advertising
RM 485 Billion ( Advertising Market – Online and Offline )
Filmed Entertainment
RM 274 Billion ( The Movies )
Video Games
RM 190 Billion ( Video Games on Multiple Platforms
CONTRIBUTION TO CREATIVE INDUSTRY GDP.
Definition of the Creative Industries varies from country to country. Therefore the contribution is different from a country to country basis. BUT THIS UNDERLIES the importance of the Creative Industries,
7.4%
6.4%
5.6%
2.5 %
1.27 %
Canada United Kingdom South Korea
Singapore CHINA
MALAYSIA – 1.27%
Sourced from Creative Economy Report UNCTAD 2008. Synovate MDeC Creative Baseline Study 2008
Designed by: hasnul nadzrin shah / [email protected]
The Malaysian Scenario
RM 9.4
Billion
RM 16.1
Billion 2008
GDP : 1.27%
CAGR 11.4%
2013 (f) GDP : 1.65%
2008 45,301 people
2013 65,630 people
0
1000
2000
3000
4000
5000
6000
2006 2007 20082009
20102011
146.34 139.73
132 185.71 236.24 250.75
2,697.02 3,160.31 3,226.00
4,028.69
4,770.48 5,273.77
RM Million
Sourced from MDeC Creative Industry Baseline Study 2008. Scope is limited to TV, Film, Games, Digital Content, Animation, Advertising, Music and Radio . The GDP calculation is not a reflection of the revenues generated. )
Economics of the Creative Content Industry
Workers in the Industry
The MSC Malaysia Experience
Exports Revenue
MSC Malaysia’s Creative Multimedia Cluster Performance In 2010 Companies : 288 Revenues : RM 4.8 Billion Outlier Removed : RM 1.2 Billion ( Primarily Service Driven revenues.)
Exports : RM 255 Million Jobs: 7415
Average Salary : RM 4,798.55
Designed by: hasnul nadzrin shah / [email protected]
Thank You Aardman Productions
13
15Malaysia.Com Experimental Content.
Expression of the MALAYSIAN experience through innovative
story-telling.